Location
Pune | India
Job description
About Godrej Properties Limited
Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines a 125-year legacy of excellence and trust with a commitment to cutting edge design, technology, and sustainability. In FY 2021, Godrej Properties emerged as the largest developer in India by the value and volume of residential sales achieved.
Godrej Properties has deeply focused on sustainable development. In 2010, GPL committed that all of its developments would be third party certified green buildings. In 2020,2021 and again in 2022, the Global Real Estate Sustainability Benchmark ranked GPL #1 globally amongst listed residential developers for its sustainability and ESG practices. In 2017, GPL was one of the founding partners of the Sustainable Housing Leadership Consortium (SHLC), whose mission is to spread sustainable development practices across the Indian real estate sector. In recent years, Godrej Properties has received over 300 awards and recognitions, including the Porter Prize 2019, The Most Trusted Real Estate Brand in the 2019 Brand Trust Report, Builder of the Year at the CNBC-Awaaz Real Estate Awards 2019, and The Economic Times Best Real Estate Brand 2018.
Designation DGM - Sales Strategy
Location: Pune
Job Purpose The incumbent is responsible for achievement of sales targets for the assigned region through sales planning, lead generation, channel partner management, promotion planning and customer negotiations. The position is for ensuring implementation of region's marketing campaigns for generating leads for projects in the region.
Roles & Responsibilities - Budgeting / regional AOP
- Provides inputs for AOP by providing inputs on sales performance, manpower requirements, market competition and oversees marketing budget, brokers commission, sales projection etc.
- Monitors marketing budget to ensure activities are within budget
- Provides BD team with inputs on product pricing and marketing budget for new deals
- Sales Planning and Strategy
- Creates and recommends a sales strategy for achievement of assigned sales targets e.g launch plan for new project
- Assigns sales targets to team
- Tracks the Sales Inventory (through Sales Force, SAP )
- Interacts with customers for sales closure and final negotiations
- Establishes relationship and tie ups with banks for loan disbursement , interest rates and leads
- Marketing Promotions Planning
- Evaluates and recommends marketing plan for local marketing campaigns e.g print ad/ outdoor displays/ participation in property exhibitions, road shows / online marketing etc
- Drives approval of marketing plans with HO Marketing
- Gives inputs on marketing campaign / MR activity needs (apart from the pre-approved plan) to HO
- Reviews project related content for creatives and drive approval with HO ,
- Ensures availability of creatives on time from HO marketing team
- Monitors the effectiveness of the marketing campaigns
- Market Research
- Identifies external agencies to conduct market research for a prospective deal, assess market potential
- Reviews survey methodology
- Coordinates with external MR agency to conduct :
- macro level market research, SWOT analysis, prevailing prices, competition projects
- micro level research covering consumer study, consumer profiling , focus group discussions
- Validates research reports given by BD and provides regional inputs
- Product Development – Recommends product design and product mix (number of bedrooms, balcony, facilities requirements etc…) at design stage
- Channel Partner Network / corporate sales set up and management
- Defines process and guidelines for creation and management of channel partner / corporate sales
- Shortlists potential channel partner according to company criteria
- Communicates company terms and conditions
- Monitors channel partners for lead generation and conversion
- Supports Channel Partners for post sales customer service
- Lead Generation
- Plans with team members to generate and manage leads
- Monitors lead assignment, categorization and lead management as per guidelines
- Ensures updation of leads database on Google docs
- Customer Relationship Management
- Addresses escalated customer related issues – complains, queries
- Forwards customer complaints to relevant functions and follow up for resolution
- Coordination with JV Partner
- Establishes relationship with JV partner post Development Agreement Stage
- Communicates sales and marketing strategies/ unit price/ pricing model etc.to JV partner
- Process Improvement & Adherence
- Identifies processes/procedures in own work area that need improvement
- Recommends process improvement ideas to streamline efficiency/costs/productivity
- Undertakes process improvement activities in own work area
- Complies with company defined guidelines and processes
- Adheres to project timelines
Education Qualification MBA Marketing & Sales
Experience 8- 12 Years years of experience in years relevant experience in marketing in residential
Skills - Functional/ Technical competencies –
- Market Knowledge
- Product understanding,
- Customer understanding
- Business acumen
- Sales Promotions
- Channel partner management
- Market research tools
- Behavioural competencies –
- Leading Self
- Initiative: Drive Ownership, tenacity
- Hunger to Learn & Improve: Humility, Growth Mind-set, Committed to Change
- Emotional & Social Awareness: Maturity, Self-Awareness, Influence
- Leading Others
- Leading Team: Creating high performance team, Adaptive, Motivator
- Developing Others: Nurtures Talent, feedback, Mentoring
- Fostering Collaboration: Godrej First, collaborates, Builds Bridges
- Leading Business
- Customer Centricity: Insightful, Innovates, Delights
- Acting strategically: Envision, frames Issues, Action Orientation
- Delivering Results: Commercial Acumen, Execution Excellence, Agility
- Institution Building: Role Model, Knowledge Sharing, Shape Culture
An inclusive Godrej Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And has been for over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you.
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