Senior Analyst - Digital Marketing Analytics
Location
Secunderabad | India
Job description
The Position
Position title: Senior Analyst - Digital Marketing Analytics
Location: Chennai or Hyderabad
Who We Are Roche has established the Global Analytics and Technology Center of Excellence (GATE) at Chennai to drive analytics & technology-driven solutions by partnering with Roche affiliates across the globe.
Key Responsibilities The
Senior Analyst - Digital Marketing Analytics will collaborate with stakeholders and business partners to define and validate metrics aimed at assessing the effectiveness of digital experiences. This includes analyzing metrics related to website performance, engagement levels, and the outcomes of email campaigns. The role involves a strong emphasis on analytics to derive actionable insights and optimize digital marketing strategies.
As a
Senior Analyst - Digital Marketing Analytics, you will:
- Analyze customer, marketing, and web behavioral data to derive actionable insights
- Design dashboards, data visualizations, and reports to assess campaign and website performance
- Recommend and implement improvements, conducting A/B testing for enhanced user experience based on web traffic data and email campaign analytics
- Offer ad hoc reporting, insights, and strategic recommendations to business partners, focusing on website performance, engagement, and email campaign effectiveness
- Cultivate strong relationships with key stakeholders, actively sought for collaboration in areas of analytics expertise
- Provide training and mentorship in domain expertise to team members, business partners, and stakeholders
Required Experience & Skills - 3-6 years of experience in digital marketing analytics, particularly in life sciences or healthcare
- Hands-on proficiency with web analytics platforms like Google Analytics and Adobe Analytics
- Knowledgeable in attribution modeling, website performance optimization, A/B testing, conversion management, traffic analysis, and reporting tools
- Familiarity with analytics tools, including Omnibug, Adobe Cloud Debugger, Adobe Launch, and Google Optimise
- Experience in advanced SQL and database topics, such as query optimization and performance tuning
- Strong proficiency in Microsoft Excel/Google Sheets for data analysis
- Preferably, background in the life science industry
- Excellent problem-solving skills with a keen eye for quality and accuracy in analytics
- Effective communication skills for engaging with Senior Leadership
Education - Bachelor's Degree (computer science, engineering, or other technical disciplines)
Who we are
At Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we've become one of the world's leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.
Roche is an Equal Opportunity Employer.
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