MapmyStudy
Location
Vasant Kunj | India
Job description
Role and Responsibility:
Conducting on-site and off-site analysis of web SEO competition.
Develop optimization strategies that increase the company's search engine results rankings.
Perform ongoing keyword discovery, and measure the ROI of the website.
Monitor daily performance metrics to understand SEO strategy performance.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Knowledge of breadcrumbs, XML Sitemaps, Website Audits, canonical tags, etc.
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Perform regular posting and managing of company social media pages
Managing Facebook Ad Manager on daily basis
Managing / Optimization of lead generation campaigns
Creatively sound and hands on experience on content strategy and planning.
Desired Candidate Profile:
Proven SEO and Social Media experience (3 to 4 years)
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing. Proven experience on Social Media Campaigns and Managing Social Media pages.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends, Facebook Insight)
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO, SMO and SEM
Qualifications:
Minimum Graduation
Experience: 3-5 yearsCITY
Vasant Kunj
STATE
Delhi
TYPE
Fulltime
Job tags
Salary