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Location

Mumbai | India

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Job description

Job Title: Public Relations Manager

Job Overview

As a Public Relations (PR) Manager, you will be responsible for developing and maintaining a positive public image for the company or organization you work for. You will be tasked with creating and implementing effective PR strategies to build and maintain a favorable reputation, manage communication with the public, media, and other stakeholders. Your role involves crafting compelling messages, coordinating events, and fostering positive relationships to enhance the organization's overall brand image.

Key Responsibilities

• Strategic Planning:
• Develop and implement comprehensive PR strategies to support the organization's goals and objectives.
• Collaborate with senior management to align PR efforts with overall business objectives.
• Media Relations:
• Cultivate and maintain relationships with key media outlets, journalists, and influencers.
• Create and distribute press releases, statements, and other materials to the media.
• Respond to media inquiries and coordinate interviews with company spokespeople.
• Content Creation:
• Develop engaging and persuasive content for press releases, articles, speeches, and other communication materials.
• Ensure consistent messaging across all communication channels.
• Event Management:
• Plan and execute PR events such as product launches, press conferences, and media briefings.
• Coordinate logistics and ensure the successful execution of events.
• Crisis Management:
• Develop crisis communication plans and act as a spokesperson during crisis situations.
• Provide guidance to internal teams on managing communication during challenging times.
• Social Media Management:
• Oversee the organization's social media presence and develop strategies to enhance online reputation.
• Monitor social media channels for relevant conversations and engage with the audience.
• Internal Communication:
• Coordinate internal communication efforts to ensure consistent messaging to employees.
• Facilitate communication training for key personnel as needed.
• Measurement and Analysis:
• Track and analyze PR campaign performance using key metrics.
• Provide regular reports to management on the effectiveness of PR efforts.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
• Proven experience in public relations, with a focus on strategic planning and execution.
• Excellent written and verbal communication skills.
• Strong interpersonal and relationship-building abilities.
• Crisis management experience is a plus.
• Familiarity with digital marketing and social media platforms.

Skills

• Strategic thinking and planning.
• Strong writing and editing skills.
• Relationship management and networking.
• Crisis communication and issues management.
• Event planning and execution.
• Media relations and spokesperson skills.

Skills: public relations,public relations strategy,strategic public relations planning

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Job tags

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Salary