Mindshare Fulcrum | Senior Director - Emerging Tech
Mindshare Australia & New Zealand
Location
Mumbai | India
Job description
Overview of job Mindshare is an agency of GroupM, the world's largest media investment company and are a part of WPP . In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Sr Director – Emerging Tech to join us. In this role, you will be part of the Content+ team and single handedly be responsible for driving the narrative on futuristic tech within the agency. An individual with a knack to seamlessly connect brand narratives to tech based solutions. If artificial intelligence, machine learning, virtual reality, augmented reality, metaverse, web 3.0 and more is what gives you the thrill then this role is meant for you. In this role the individual will be expected to do the following 1). Get an indepth understanding of consumer journey across various tech platforms 2). Conceptualize tech solutions relevant to brand briefs/ideas to create unique engaging experiences for consumers 3). Work closely with the best of local and global tech partners to bring these ideas alive 4). Measure success through media and business metrics
Reporting of the role This role reports to: Partner/Principal partner – Content+
3 Best Things About The Job - Working at India's leading media agency
- Conceptualise and execute tech based solutions for the biggest FMCG brands in India
- Be on the front page of every award forum for stellar industry first work
In Three Months In this role, your goals will be:
- Create and engage deeply with tech partners in the spaces defined
- Get an indepth understanding of brand and its communication spaces
- Ideate conceptualise & pitch unique engaging tech-brand experiences
- Get acquainted and liaison with relevant key internal and external stakeholders to drive the narrative
In Six Months - Introduce new emerging tech partners to the agency
- Land atleast 3 unique emerging tech ideas on a wide variety of brands
- Establish means of measurement on emerging tech solutions
In 12 Months - Deliver on campaigns aligned for the year
- Learn from executed campaigns to drive better execution
- Win accolades on tech campaigns executed
Minimum Qualifications - You have a PG/ MBA degree, Marketing, Business Administration preferable.
- Minimum 8+ years of prior experience in emerging tech, with a minimum of 4+ years of experience in Adtech, Martech, AR/VR, Generative AI, Web 3.0 etc
- Adept in MS office
- You have excellent written & verbal communication skills
- You thrive in matrix environments and are adept at building relationships with different stakeholders
- You are passionate and have a quick learning mindset
More About Mindshare We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team –
#teammindshare . We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including 'Agency Network of the Year 2017' by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter
@mindshare and
facebook.com/mindshareapac and
linkedin.com/company/mindshare .
About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.
At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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