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Product Marketing Specialist


InCommon


Location

Bangalore | India


Job description

** B2B tech startup experience and content writing experience is mandatory**

???? Location: Remote

???? Job Type: Full-Time (In-office)

???? Company: AI startup in edge computing for mobile phones

???? Annual Compensation: INR 25L - 35L

⏱️ Work Timings: 10:00 AM to 7:00 PM IST | Monday to Friday

????️ Experience Required: 5+ Years

About the company

We are hiring on behalf of a machine learning startup. They are building the first platform-as-a-service to help cloud-based ML organisations migrate compute to distributed mobile edge for running recommendations and using federated learning at scale.

Summary

The Content Lead wears the hat of a brand custodian and narrative architect. Your role is pivotal in fusing our tech solutions with stories that captivate, amplifying our brand essence.

Responsibilities

???? Content Creation: Actively write, edit, and oversee the production of B2B-specific content, ensuring alignment with company's vision and technological offerings.

???? Content Strategy: Formulate and implement a content strategy that captures our brand's essence, technological strengths, and market positioning.

???? Content Flow Management: Supervise the entire content lifecycle - from conceptualization to creation and adaptation.

???? Digital Collaboration: Collaborate closely with the digital team to enhance content distribution and reach.

???? Channel Management: Ideate, research, and disseminate content across diverse channels - from blogs and webpages to social media and other platforms.

???? Team Management: Lead and mentor a cohesive team of copywriters and content creators, ensuring the production of top-tier content that reinforces our brand.

???? Innovation: Harness the potential of ML/AI tools to craft content that deeply resonates with our target audience.

???? Content Governance: Establish and uphold company-specific content guidelines, assuring brand consistency and quality.

???? Collaboration: Work in tandem with our marketing, product, and tech teams, ensuring synergy between content and other strategic initiatives.

???? Analysis: Continuously monitor content performance metrics, adjusting strategies based on data-driven insights.

Experience & Competencies

???? Bachelor's degree in Journalism, Communications, English, or a related field.

???? Demonstrated experience as a copywriter, evolving into leadership roles.

???? Robust portfolio illustrating content across various formats and industries.

???? Familiarity with ML/AI-driven content creation tools

???? Exceptional leadership, communication, and collaborative skills.

???? Familiarity with content management systems and SEO best practices


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