Navi
Location
Bangalore | India
Job description
About Navi
Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable. Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences. Founders: Sachin Bansal & Ankit Agarwal Know what makes you a “Navi_ite” : 1.Perseverance, Passion and Commitment • Passionate about Navi’s mission and vision • Demonstrates dedication, perseverance and high ownership • Goes above and beyond by taking on additional responsibilities 2.Obsession with high quality results • Consistently creates value for the customers and stakeholders through high quality outcomes • Ensuring excellence in all aspects of work • Efficiently manages time, prioritizes tasks, and achieves higher standards 3.Resilience and Adaptability • Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility Key Responsibilities Interpretive Excellence: Thoroughly understand copywriting briefs to accurately grasp project requirements. Craft, edit, and meticulously proofread captivating content that captures attention, all while maintaining a distinctive voice. Strategic Collaboration: Engage effectively with a diverse array of internal and external stakeholders. Transform intricate insights into straightforward and captivating communication that resonates. All of this is accomplished within specified timeframes . Content Planning: Develop a comprehensive content calendar designed for seamless implementation across various channels. Ensure strategic alignment and efficient utilization of resources. Deliverables Management: Successfully create and deliver promotional and seasonal assets, catering to multiple verticals. These assets should effectively communicate our message and values. Insight Integration: Utilize consumer insights and glean knowledge from customer pain points. This approach will help enhance digital Customer Experience (CX) across our app and website, contributing to iterative improvements. Consistency Advocate: Uphold a consistent experience across all published content. Maintain uniformity not only in tone of voice but also from a visual standpoint. Data-Driven Insights: Employ data from diverse channels to identify key engagement points and extract valuable insights. These insights will guide strategic decisions and content optimizations. Agency Collaboration: Partner seamlessly with external agencies to guarantee timely deliverables of content and creatives. Effective collaboration will ensure the alignment of our vision and objectives. Requirements : Proven experience as a copywriter or related role. Excellent written and verbal communication abilities. Use consumer insights to drive home the intended-communication succinctly. Strong interpersonal, management and stakeholder-handling skills with bias to action. Strong project reporting/management skills. Strong analytical mindset. Hands-on experience in content marketing. Highly creative with a strong collaborative spirit. Experience of building customer-focused content Qualification: 4+ years of copywriting experience in consumer focused businesses, content agencies or similar roles. Experience in building financial content desirable, not mandatory. Graduate or postgraduate in any discipline.Job tags
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