Shikshakji.com
Location
Agra | India
Job description
About the Company:
Join ACPL Exports Pvt. Ltd. Indias foremost silver jewelry supplier with a 60year legacy. ACPL is renowned for its innovative designs and commitment to quality serving as a leading exporter in the industry.
About the Role: ASM/SR.EXECUTIVE AMAZON PPC
The Company is looking for young and dynamic candidates who has experience of Amazon PPC and independently responsible for the daytoday delivery of campaigns within budget including account management and optimization reporting achieving KPIs. As an ASM/SR.EXECUTIVE specializing in Amazon PPC (PayPerClick) at ACPL Exports Pvt. Ltd. you will be responsible for managing and optimizing Amazon advertising campaigns to drive sales and maximize ROI. Your expertise in Amazon PPC will play a crucial role in expanding ACPLs online presence and driving revenue growth on the platform.
Fundamental Parameters:
Experience: Proven work experience for at least 810 years as a Sr.Executive/ Asstt. Manager or in a similar role with Excellent written and verbal communication skills who can manage a team of 10 people effectively & make strategy accordingly.
Qualification: Strong understanding of Amazon PPC trends and best practices Must be graduate/ MBA
Location: Nunhai Agra.
Compensation: Competitive aligned with industry standards.
Gender: Both genders welcome to apply
Key Skills Preference:
All types of sponsored products ads
All types of sponsored brand ads
All types of sponsored display ads
Competitor Data Analyst
Amazon PPC targeting strategy Keywords and Products Asin Based
Define and implement the campaigns category into three parts in amazon ppc
Generic (2) Competitor (3) Brand
Tools: Helium10 Jungle Scout SEO Stack Keywords and ZONGURU
Responsible for Demand generation Revenue & monitoring changes and its impact in product ranking
Analysis of the products like ASIN rankings ratings customer feedback/reviews as well as product sales performance
1. Campaign Performance:
Target: Optimize Amazon PPC campaigns to achieve a minimum ROAS (Return on Ad Spend) of 5X ensuring effective utilization of advertising budget.
2. ACoS Management:
Target: Maintain an Advertising Cost of Sales (ACoS) below 20% balancing ad spend with revenue generated from PPC campaigns.
3. Keyword Optimization:
Target: Conduct keyword research and optimize PPC campaigns to target highconverting keywords relevant to ACPLs silver jewelry products.
4. Ad Copy Effectiveness:
Target: Improve ad copy performance by achieving a minimum CTR (ClickThrough Rate) of 10% through compelling and relevant ad content.
5. Bid Management:
Target: Implement strategic bid adjustments to optimize ad placements and maximize exposure while minimizing CPC (CostPerClick).
6. Product Targeting Campaigns:
Target: Implement and optimize product targeting campaigns to showcase ACPLs products to relevant audiences based on browsing and purchasing behaviour.
7. Ad Spend Allocation:
Target: Allocate ad spend efficiently across different product categories and campaigns to ensure optimal performance and ROI.
8. Competitor Analysis:
Target: Conduct regular competitor analysis to identify opportunities and threats adjusting PPC strategies accordingly to maintain a competitive edge.
9. Ad Performance Reporting:
Target: Generate regular reports on ad performance metrics providing insights into campaign effectiveness and areas for improvement.
10. Sales and Revenue Growth:
Target: Drive a minimum monthly increase of 20% in sales and revenue attributed to Amazon PPC campaigns contributing to overall business growth.
Motivational Parameters:
At ACPL we take pride in fostering a motivating work culture that promotes growth teamwork and excellence. Our commitment to providing the best care extends to our employees ensuring a supportive and inclusive environment where your skills and dedication are highly valued.
Career Graph: Join ACPL Exports Pvt. Ltd. a renowned silver jewelry supplier with a 60year legacy as an ASM/SR.EXECUTIVE specializing in Amazon PPC (PayPerClick). In this role youll be instrumental in driving sales and maximizing ROI through strategic management and optimization of Amazon advertising campaigns. As an ASM/SR.EXECUTIVE specializing in Amazon PPC at ACPL Exports Pvt. Ltd. youll lead the optimization of Amazon advertising campaigns to drive sales and revenue growth for the companys silver jewelry products.
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