Puretech Digital
Location
Mumbai | India
Job description
Job Description:
Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies and set up automated journey-based campaigns to plug funnel drop-offs. Dive deep into customer data to gain a better understanding of user behavior and generate insights for Onboarding, Activation, Acceleration, Retention, and Resurrection campaigns, thereby maintaining a constant retention rate across categories, healthy repeat, and revenue improvements. Have worked extensively on tools like CleverTap, MoEngage, Webengage etc. and drove conversion numbers. Craft the product communication strategy and own it. Work within the performance marketing team and coordinate with the Product and content teams to deliver customer engagement and retention campaigns recommendations. Creating weekly and monthly marketing plans and budgets for our different channels. Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness. Ensure timely and flawless execution of all CRM campaigns through different channels – SMS, Email, Push Notifications, In-app marketing, etc. To use third-party tools available for managing messaging for automation and superior quality messages Strategizing & executing to improve Key Retention Metrics i.e Repeat Rate, % of Repeat Revenue, Revenue Per Customer, etc. Build retention marketing campaigns based on customer segmentation. Conducting Survey & Research to understand Repeat Customer Behaviour & Habits better Analyze and track performance - activation, engagement, retention and churn data analyzing experience is required Years of Experience: 1 - 5 years Company Portfolio: Puretech Digital is a Mumbai-based, award-winning independent digital marketing agency led by Prashant Deorah. With a team of over 200 experts, west and among India's most digitally experienced agencies, offering comprehensive services across various digital marketing disciplines. We specialise in delivering 360-degree digital solutions, blending creativity with technology and data-driven insights. Our core offerings revolve around Organic Growth Marketing (SEO, On-site & Off-site Optimization), Performance Marketing(Paid Media), Marketing Automation (CRM, Lead Generation), Content Marketing, Creative Solutions and Data and Analytics. Our portfolio showcases successful campaigns for prestigious clients such as HDFC Bank, Bank of Baroda, Victoria’s Secret India, Vijay Sales, TCS, and HT Media. With over a decade of experience, we have earned a strong reputation, particularly in the BFSI industry, demonstrating our expertise across technologies, channels, and tools. At Puretech Digital, we deeply work on culture building that celebrates our Puremates and their achievements. Our commitment to employee satisfaction is reflected in being awarded the prestigious Great Place to Work title in 2023. If this interests you, kindly share your resume with us to [email protected]Job tags
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