PCL Technologies Pvt Ltd
Location
Gurgaon | India
Job description
Profile: Google Adwords
Roles and Responsibilities: Below are some of the responsibilities a Google Ads expert is expected to assume in their position: - Manage all aspects of Google Ad campaigns - Text Ads, display ads, Shopping ads, Mobile Apps ads, YouTube ads. Facebook Ads, Twitter Ads - 3 years of experience in handling Google ads - Create and optimize ad campaigns and paid search landing pages - Analyze and optimize ad campaigns to increase return on investment (ROI)- Use Google Ads to drive a variety of online marketing campaigns - Analyze and optimize pay-per-click (PPC) campaigns to increase ROI - Manage and optimize display campaigns across multiple devices - Develop PPC strategies to increase online visibility - Collaborate with a team of marketers, Google Ads specialists, and engineers Key Responsibilities - Plan, develop, and execute Google Ads campaigns, including search, display, and video ads. - Conduct keyword research and selection for pay-per-click (PPC) campaigns and SEO initiatives. - Monitor and analyze campaigns' performance using Google Analytics and Google - Ads reports to optimize bids, ad copy, and landing pages for the highest ROI. - Stay up-to-date with PPC and SEM trends and strategies, including updates to Google Ads, to ensure our campaigns are optimized for changes in the digital marketing landscape. - Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies. - Provide recommendations and plans for revising the campaign strategy, targeting, and ad creative. - Collaborate with the marketing team to ensure that Google Ads strategies align with the overall marketing goals. - Prepare detailed strategy reports and present performance reports to management and stakeholders. - Identify and test new opportunities within Google Ads for growth and improvement. Qualifications : - Bachelor's degree in Marketing, Advertising, Analytics, or a related field. - Proven experience managing Google Ads campaigns, including search, display, and video advertising. - Strong understanding of Google Analytics and other marketing tools. - Knowledge of landing page and conversion rate optimization. - Excellent analytical skills to translate data into actionable insights. - Strong attention to detail and the ability to manage multiple projects simultaneously. - Excellent communication and teamwork skills. Preferred Skills - Google Ads certification. - Experience with SEO and SEM. - Familiarity with A/B testing and other testing metrics. - Ability to work in a fast-paced, deadline-driven environment.Job tags
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