Marketing Manager

Location

Delhi | India

Job description

Position: Marketing Manager

Company is seeking an innovative and forward-thinking Marketing Manager to lead our marketing team. We are in search of a creative B2B marketing specialist with the ability to strategize, execute, and manage integrated marketing campaigns that yield tangible business outcomes. This role encompasses a diverse range of responsibilities, including outreach, campaign and event management, digital marketing, branding, messaging, positioning, strategic research, and employee communications

Responsibilities

• Develop and meticulously execute the annual business marketing plan, aligning it with the company's objectives
• Partner closely with the Product Managers and Sales team to uncover valuable insights and formulate marketing and branding strategies for both existing and new products.
• Create influential connections with the industry leaders and opinion makers.
• Assume leadership of the marketing department, overseeing its growth by identifying revenue opportunities among our established client base and securing new accounts.
• Work in collaboration with various marketing functions to drive outreach across digital, social, and inside sales channels.
• Enhance our brand visibility within the industry through strategic relationships with industry analysts, advisors, industry associations, and the media. Skills & Competencies
• Lead the conceptualization, execution, and management of integrated marketing and communication campaigns.
• Collaborate with sales, solutions, content, and design teams to create cutting-edge thought leadership content (whitepapers, articles, blogs), diverse sales collateral (brochures, flyers, case studies), and impactful engagement at industry events, round tables, and webcasts.
• Using CRM data analysis helps optimize marketing strategies to add more customers and retain existing ones.
• Creating dashboards to visualize performance of lead generation, sources, deals and closures and present reports to management.

Qualifications

Qualification: A management graduate with a master's degree/diploma in marketing

Experience: 4 to 7 / 8 Years in Digital Media Marketing and Data Analytics

•At least 5 years' Team management experience

•A minimum of 5 years of demonstrated B2B marketing expertise, ideally with joint venture companies.

•Industry Specialization : Preference will be given to candidates with prior marketing exposure in Healthcare/Pharma

• Industry Knowledge : Familiarity with industries such as Life Sciences, Pharmaceuticals, Healthcare, and position is based out of Delhi. However, the applicant will have a PAN India responsibility.

Location: Work from Office, New Delhi- 5 days working

• Interview- There are 2 to 3 rounds_Virtual and Face to face

Job tags

Salary