Location
Mumbai | India
Job description
Job Overview:
As a Meta Ads Manager, you will be responsible for planning, implementing, and optimizing our advertising campaigns on Meta platforms, including Facebook and Instagram. You will collaborate closely with the marketing team to drive brand awareness, engagement, and conversions while ensuring efficient use of advertising budget. The ideal candidate possesses a deep understanding of Meta's advertising ecosystem, data analytics, and is passionate about staying ahead of industry trends.
Key Responsibilities:
- Campaign Strategy and Planning:
- Develop comprehensive advertising strategies aligned with overall marketing objectives.
- Plan and execute effective campaigns on Meta platforms to reach target audiences.
- Ad Creation and Optimization:
- Create compelling and visually appealing ad creatives in collaboration with the design team.
- Implement A/B testing and other optimization techniques to enhance ad performance.
- Budget Management:
- Manage advertising budgets effectively, ensuring maximum ROI.
- Monitor and adjust campaign budgets based on performance and business goals.
- Performance Analysis and Reporting:
- Regularly analyze campaign performance metrics and provide actionable insights.
- Prepare and present detailed reports on key performance indicators (KPIs) to the marketing team.
- Audience Targeting and Segmentation:
- Utilize audience targeting tools to reach specific demographics and interests.
- Identify and create audience segments for personalized advertising.
- Stay Updated on Industry Trends:
- Keep abreast of industry trends, platform updates, and emerging advertising technologies.
- Provide recommendations for new strategies based on industry best practices.
Requirements
Qualifications:
- Proven experience as a Meta Ads Manager or in a similar role.
- In-depth knowledge of Meta advertising platforms, including Facebook Ads Manager and Instagram.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.
- Creative mindset with a keen eye for design and copywriting.
- Ability to manage multiple campaigns simultaneously and prioritize tasks effectively.
- Familiarity with other digital marketing channels is a plus.
Job tags
Salary
