GT GROUP
Location
Chennai | India
Job description
Planning, developing and implementing Public Relation strategies
· Managing enquiries from media, walk-ins, social media, website, individuals and other organizations like preschools.
· Researching, writing and distributing press releases to targeted media & Write Newsletter in coordination with Academic team
· publicity strategies and campaigns through social media /Print media for all activities
· Organizing events including press conferences, exhibitions, open days and press tours
· Managing and sharing content with users on social media sites such as Twitter and Facebook for all events conducted in both schools
· Managing the PR aspect of a potential crisis situation
· Creating and managing brochures, Prospectus, handouts, direct mail leaflets, promotional videos, photographs, etc for both schools
· Analyzing media coverage
· Distributing information about new promotional opportunities and current PR campaigns progress
· Speaking publicly at interviews, press conferences and presentations
· Helping academic team in creating circulars to parents and other communication.
· Content writing for all our media post and website and other print media.
Responsibilities
· Develop a marketing communications plan including strategy, goals, budget and tactics
· Develop media relations strategy, seeking high-level placements in print, broadcast and online media
· Coordinate all public relations activities
· Direct social media team to engage audiences across traditional and new media
· Leverage existing media relationships and cultivate new contacts within business and industry media
· Manage media inquiries and interview requests
· Create content for press releases, by-line articles and keynote presentations
· Monitor, analyze and communicate PR results on a quarterly basis
· Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
· Build relationships with thought leaders to grow industry awareness
· Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
Requirements
· Proven working experience in public relations required
· Proven track record designing and executing successful public relations campaigns at both a local and national level
· Strong relationships with both local and national business and industry media outlets
· Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
· Exceptional writing and editing skills
· Solid experience with social media including blogs, Facebook, Twitter, etc.
· Event planning experience
Job tags
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