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Content Writer


The Madras Branding Company


Location

Chennai | India


Job description

Company Description

The Madras Branding Company is a group of creative catalysts based in Chennai. We work with our clients to fulfill their visions of leaving an impact on the world. Our team is constantly striving to improve ourselves and our work each day. Our services focus on brand strategy, design, and content creation.

Role Description

This is a full-time on-site role for a Content Writer in Chennai. The Content Writer will be responsible for creating web content, developing content strategies, conducting research, writing, and proofreading. The role will require collaborating with other departments to ensure that the content is in line with the brand's messaging and goals.

Qualifications

Develop compelling and creative content for various channels, including websites, blogs, social media, email campaigns, and more.

● Craft clear and concise copy that resonates with the target audience.

Research:

● Conduct thorough research on industry-related topics to ensure accurate and up-to-date information.

● Stay informed about industry trends and incorporate relevant insights into content.

Editing and Proofreading:

● Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.

● Collaborate with editors and other team members to refine and improve content.

SEO Optimization:

● Implement basic SEO principles to enhance the visibility of content in search engine results.

● Use relevant keywords strategically and create content that aligns with SEO best practices.

Collaboration:

● Work closely with marketing, design, and other teams to understand content requirements and objectives.

● Collaborate with subject matter experts to gather information and insights.

Content Strategy:

● Contribute to the development of content strategies aligned with business goals.

● Participate in brainstorming sessions to generate new content ideas.

Social Media Engagement:

● Create content for social media platforms to engage and grow the audience.


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