Alankaram
Location
Dhar | India
Job description
Alankaram is a dedicated furniture manufacturing business that brings together traditional craftsmanship and innovative design. We pride ourselves on creating unique pieces that not only offer functionality but also enhance the aesthetic appeal of spaces. With our focus on sustainability, quality, and artistry, we're passionate about designing furniture that resonates with our customers. Role Summary: As the Head of Marketing, you will play a pivotal role in defining and establishing our brand presence in the market. You will be responsible for developing, implementing, and overseeing the overall marketing strategy, ensuring alignment with our business goals and values.
Key Responsibilities: Strategic Development: Formulate and implement strategic marketing plans that align with business objectives, ensuring brand consistency across all channels. Branding: Champion brand identity, positioning, and voice, ensuring a cohesive and compelling brand story is communicated across all touchpoints. Market Research: Conduct and analyze market research to identify opportunities, trends, and potential customer needs, adjusting strategies accordingly. Digital Marketing: Oversee and optimize online marketing efforts, including SEO, SEM, social media, email campaigns, and content marketing. Campaign Management: Design and execute targeted marketing campaigns to drive customer engagement and sales, measuring and reporting on their effectiveness. Budget Management: Allocate and manage the marketing budget, ensuring a maximum return on investment. Team Leadership: Lead, mentor, and develop the marketing team, fostering a culture of collaboration, innovation, and continuous learning. Stakeholder Collaboration: Work closely with sales, design, and production teams to ensure product offerings and marketing strategies are aligned. Public Relations: Develop and maintain positive relations with media, influencers, and partners to boost brand visibility. Event Management: Plan and oversee promotional events, trade shows, and product launches to foster community engagement and brand awareness. Analytics: Monitor, measure, and report on marketing performance, using insights to refine and improve strategies. Qualifications & Experience: Bachelor's or Master’s degree in Marketing, Business Administration, or related field. Minimum of 5 years of marketing experience, with a proven track record in a leadership role. Familiarity with interior, architecture, furniture, manufacturing or related industries is a plus. Strong analytical, leadership, and communication skills. Proficiency with digital marketing tools and platforms. Ability to think creatively and innovatively. Personal Attributes: Passion for design and an appreciation for craftsmanship. Agile and adaptable in a dynamic environment. Collaborative mindset and excellent team leadership skills. Ethical, with a strong alignment to Alankaram’s values and mission. Alankaram is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.Job tags
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