Marketing Manager (f/m/d)

Location

Paris | France

Job description

Why join Stryker?

We are proud to be named one the World’s Best Workplaces and a Best Workplace for Diversity by Fortune Magazine! Learn more about our award-winning organization by visiting stryker.com

Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

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About Stryker

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually.

Are you a visionary leader with a passion for shaping brand strategies?

We are seeking a dynamic Marketing Manager (f/m/d) Product Marketing to take the helm as the French marketing leader for our Instruments portfolio encompassing our Orthopaedic Instruments (OI) and Surgical Technologies (ST) products. In this influential role, you will set the strategic direction, drive portfolio growth through impactful marketing campaigns and strategies, alongside providing exceptional leadership and champion people development within your team.

Your main responsibilities :

Developing the Strategy and Marketing Plan 

• ​Guides others to deconstruct and extract the strategy from a well-written marketing plan. 
• ​Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve. 
• ​Gains organizational alignment to the marketing plan with key stakeholders.  
• ​Collaborates with other divisions to gather and implement best-practices. 
• ​Evaluates strategy throughout the process and proposes adjustments and enhancements. 

Competitive Insights

• Coaches others on the market positioning and strengths/weaknesses of key competitors.
• Shares marketing intelligence and information with team
• Able to interpret competitive analysis and incorporate into marketing strategy for product or portfolio.
• Compares, contrasts, and anticipates the different types of competition that will be faced in the future.

Customer Insights

• Coaches team on articulating the value proposition to the specific audience
• Trains others on the various reasons (variables) of why customers buy the product or service.

Customer Centric Development

• Improves methods for maintaining customer feedback/ responsiveness.
• Initiates and drives new products and services based on changing customer needs.
• Responds to market dynamics and shifts so as to maintain competitive advantage.

Developing the Strategy and Marketing Plan

• Guides others to deconstruct and extract the strategy from a well-written marketing plan.
• Coaches others to spot weaknesses in plans and gives the necessary direction on where to improve.

Budgets

• Understands P&L
• Trains team on established organizational practices in budgeting.

Value Prop Segmentation

• Challenges teams to employ segmentation methods to improve commercial efficiency.
• Challenges teams to execute on the segmentation variable and to seek evidence that focus on the segmentation variable delivers competitive advantage.
• Coaches teams to use segmentation variables to manage brand equity (when appropriately at a global level).
• Coaches teams to use customer insights to validate segmentation work.

Value Prop Targeting & Positioning

• Mentors team in developing clearly written targeting and positioning statements that align the strategic and executional plans and commercial resources for execution.
• Coaches others to prioritize evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
• Able to mentor team in developing clearly written targeting and positioning statements that align strategic (Marketing & Source of Volume) and executional plan.

Brand Stewardship

• Guides teams through core competence exercises.
• Coaches teams on the application of core competence to ensure strategy-through-execution alignment.
• Coaches others on how to utilize the product or portfolio structure to maximize brand equity.

Evidence Generation

• Determines objectives for evidence generation and evaluates individual studies for alignments with evidence generation strategy
• Partners with clinical operations to develop a strong clinical evidence generation strategy and key claims

Marketing Objective

• Guides teams in allocating resources to change the loyalty mix of the brand
• Coaches teams to reallocate marketing resources appropriately given stakeholder power dynamics.
• Guides teams in linking the marketing budget to customer acquisition and retention objectives.

Source Volume and Strategic Objective

• Guides teams through a category definition exercise, challenging conventional thinking as appropriate.
• Guides teams in the allocation of resources between stimulating demand vs. earning competitive share to maximize financial results for the product or portfolio.
• Guides teams through strategic focus / four quadrant opportunity analysis, including investment tradeoffs and competitive and market implications.

Sales Distribution Channel

• Advises on key elements of planning and executing a multi-channel sales strategy.

Sales Enablement

• Provides clear, strategic and prioritized direction to the field sales organization through written/verbal communications, presentations at training meetings and informal interactions

Sales Training

• Coaches junior colleagues in choosing proper delivery methods for complicated training situations.

Forecasting/IBP

• Coaches others on sales forecasting methods and tools.

Supply Chain

• Coach the team on the meaning and importance of PLCM

Pricing

• Able to perform the economic value analysis to identify key drivers to establish pricing strategy, including contract pricing.
• Identifies opportunities to modify pricing strategy based on market conditions and PLCM.

Communication Strategy

• Articulates desired communications outcomes consistent with marketing strategy to MarComm team

Marketing Channel

• Makes sure the team understands the different channel strategies and associated business implications.
• Consults on the benefits, risks and considerations for multiple marketing channels.

Effectiveness Measurement

• Supervises others in their use of data collection, analysis, and reporting tools.
• Establishes short-range and long-range improvement goals for own function and develops action plans to achieve those goals.
• Uses measurements to drive improvement in a number of different ways.

Customer Satisfaction

• Develops an effective KPI strategy for the business.
• Evaluates strategy throughout the process and proposes adjustments and enhancements.
• Establishes metrics to determine if marketing objectives have been effective in driving customer engagement.

Business Analytics

• Teaches others the analytical concepts and techniques used and their application to business decisions.

Other

• Leads a team of professionals: develops employees, which includes hiring, communicating company policies, coaching and counseling, administering performance appraisals, and enforcing company policies through appropriate disciplinary measures.
• Responsible and accountable for actions promoting an environment that fosters personal growth and development.
• Able to routinely make decisions which may affect immediate operation and have a company-wide impact.
• Holds team accountable to deliver high quality results with passion, energy, and drive to meet business priorities.
• Mentors, develops and influences across the business, intentionally building cross-divisional relationships.
• Develops key relationships with industry/market thought leaders, organizations, and institutions, in collaboration with other marketing leaders.

Your qualifications and experience

• Bachelor’s degree required
• MBA preferred
• 8+ years of work experience required
• 5+ years medical device or marketing/sales experience preferred
• 2+ years of people management experience preferred
• Excellent presentation and interpersonal communications skills
• Strong analytical and problem-solving skills
• Ability to manage multiple projects while delivering on established timelines
• Ability to be persuasive in the absence of organizational authority
• Must be able to understand and work within complex interdivisional procedures and policies
• Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)

Ready to join us? Please apply !

About Stryker Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at  stryker.com.

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