EU eTrade Marketing Manager - Amazon
Location
Dardilly, Rhône | France
Job description
Job Description
Come Make the World With Us It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of 53,000+ professionals in 60 countries who are making their mark on some of the world’s most beloved brands, including DEWALT, CRAFTSMAN, STANLEY, BLACK+DECKER, IRWIN, LENOX and more .
What You’ll Do As
Amazon eTrade Marketing Manage , you’ll be part of EMEA-ANZ eCommerce team located across the region, reporting directly to one of our EU Strategic Sr. Account Manager
You’ll get to:
- Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan.
- Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances:
- Conversion: You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,…), Plan quantities to keep RepOOS% at its lowest, plan impactful deals to win market shares especially during key moments.
- Traffic: Engage with our agency to (i) brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR ..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis.
- ASP: Ensure our trade-up is transparent to shoppers & we create cross-selling opportunities from one range to another.
- Report on weekly basis on the POS performance applying the Pareto & x5 Why approaches
- Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e-Commerce/digital marketing organizations specific to Amazon
- Your contact at Amazon will the AVS in charge of your brands/categories at the European level.
- Actively defend our brand through Brand Registry in close collaboration with our legal department and our SBU teams.
Who You Are You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? You care about quality – at every level. You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. In fact, you embrace it. You also have:
- Doer mentality couple with the drive to get things done under time pressure
- Team spirit & Interpersonal skills
- Excellent written and verbal communication skills in English are essential as well as in the language of the market you will represent
- Ability to expand skills and take on additional responsibility in the future
- Strong sense of the business to build and manage budgets, pricing strategies and ROI analysis
- Ability to manage a diverse range of stakeholders internally & externally
- Robust sense of ownership, skills to manage several projects at the same time while keeping your eyes on the key priorities.
- A taste for challenge
What You’ll Receive You’ll receive a competitive salary and a great benefits plan:
- Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.
- Discounts on Stanley Black & Decker tools and other partner programs.
Ho w You’ll Feel We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
- Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
- Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera ® and online university.
- Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity and inclusion.
- Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.
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