EssilorLuxottica Group
Location
Charenton le Pont, Val de Marne | France
Job description
WHO WE ARE
We are EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses. The Company brings together the complementary expertise of two industry pioneers, one in advanced lens technologies and the other in the craftsmanship of iconic eyewear, to create a vertically integrated business that is uniquely positioned to address the world’s evolving vision needs and the global demand of a growing eyewear industry.
With over 180,000 dedicated employees in 150 countries driving our iconic brands, our people are creative, entrepreneurial and celebrated for their unique perspectives and individuality. Committed to vision, we enable people to “see more and be more” thanks to our innovative designs and lens technologies, exceptional quality and cutting-edge processing methods. Every day we impact the lives of millions by changing the way people see the world.
Do not miss a great opportunity to become part of our Global Marketing team in an exciting, pioneering and growing organisation. We, at Transitions Optical, are deeply passionate by light, universal symbol of life, energy and beauty. We focus all our efforts to enable all eyeglasses wearers to enjoy the positive side of light without its drawbacks or hassles wherever you are, whatever your lifestyle. Transitions® is a powerful consumer brand, loved by its community of wearers, and is the #1 recommended photochromic brand by Eye Care Professionals worldwide. Transitions Optical is part of the EssilorLuxottica Group, a global leader providing solutions seen by professionals and consumers as the reference in correction, protection and prevention for visual health. EssilorLuxottica is listed on the Euronext Paris stock exchange and is a part of the CAC40 index. Employs more than 180.000 people in over 150 countries and owns over 10.000 patents, over 130 major brands – both lens technology (e.g. Varilux®, Transitions®) and eyewear brands (e.g. Ray-Ban®, Persol®, Oakley®), and 18 000 stores.
Location: Paris/Charenton-le-Pont (FR)
Reporting Line: Transitions Global Brand Communication Director
The Global Senior Brand Communication Manager will be responsible for designing Brand Expressions across all communication channels – with a focus on B2C – as well as ensuring consistent execution and brand appearance worldwide across all touch points.
- Annual brand communication plan: designs and delivers the annual brand communication plan aligned with the Strategy developed by the Global Brand Communication Director
- Brand content: leads all creative comm developments across all comm channels with a focus on B2C, in collaboration with the internal Creative HUB in Milan (briefing, development, production, post-production, delivery of masters, localization)
- Brand expressions: creates brand book and communication guidelines, ensures consistent execution worldwide across all touch points via a centralized localization process (see below)
- Media: develops brand support model and subsequent media strategy, delivers annual media plans (briefing, budget, plans), ensures quality of execution locally, ensures timely approvals for spend (LOA process, PO approvals), closely monitors budgets, optimizes ROI
- Digital: as part of the brand support model and commercial priorities, defines the optimal digital eco-system and channel mix for the brand (website, social media, search, tools, considering 1st and 3rd party options…), develops all needed assets and yearly comm plans for each relevant channel, ensures best-in-class UX experience, supports the e-commerce manager to boost the brand’s e-commerce performance, measures success via web analytics and performance marketing tools and dashboards
- PR & Influence: designs PR & Influencer strategy, develops global guidelines, delivers annual plans, ensures quality of execution locally
- Trademarks & IP: manages all trademarks and rights, leads in case of rights infringement issues
- Localization: ensure consistent execution of brand comms worldwide and respect of IP rights via implementing an efficient, centralized localization process for comms, using Essilor Luxottica platforms and processes (Hogarth, HUB, DAM …)
- Budget: responsible for global ATL/BTL budget related to comm activities (working and non-working media)
- ROI: measures ROI of all activities to further improve brand support model and efficiency of investments
EDUCATION AND EXPERIENCE:
- At least 5 years experience in Brand Communications and/or Brand Management is required
- Experience working on global brands is required
- Consumer brands experience is required – B2B experience a plus, medical/pharmaceutical background not necessary
- Track record in developing global innovative, equity step-changing, omni-channel campaigns
- Brings strong experience in brand communications: from defining brand expressions to producing and executing via global omni-channel campaigns
- Brings strong experience of the full marketing mix and all communication channels including digital – strong affinity to e-commerce and understanding of how to influence conversion
- Understanding of the full purchase funnel and media mix
- Brings strong experience in media strategies and media plans, analysing and optimizing ROIs
- High affinity to data particularly market research (quant & qual) / media data sets / web analytics and performance marketing data sets
- Familiar with managing global ATL/BTL budgets and optimizing ROIs
PERSONALITY AND LEADERSHIP:
- Strong sense for beauty and modern aesthetics
- An innovator and disruptor, able to take creative risks and at eases with “test & learn”
- A collaborator through and through, able to manage multiple creative points of view without compromising on the impact and distinctiveness of the creative product
- A relationship-builder and communicator internally and with external partners
- Exceptional organizational skills to manage complex projects and multiple stakeholders under strict timings
- Fluent in English (working language), French desired but not mandatory
- All employees have a responsibility to contribute to the Group’s sustainability and in doing so ensure that we can continue to fulfil our mission
- All business decisions and actions must serve and be in line with the Group’s sustainability goals and mission
- An employee must abide by the legal compliance policy in the performing of his/her duties
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