CRO (Conversion Rate Optimizer Expert) - H/F
Location
Gonesse, Val d'Oise | France
Job description
Manutan, a French family-run group and a major European B2B player, has been a partner
to enterprises, local authorities, and traders for nearly 60 years, specializing in the
distribution of equipment and supplies.
Its hybrid model, combining the strengths of digital (e-commerce platforms) with a
human-centric approach (sales forces), enables Manutan to guide its clients towards more
sustainable and ethical performance along with the implementation of a purchasing
optimisation strategy.
With 27 subsidiaries in 17 European countries, the Group has over 2,200 employees and
achieved a turnover of 946 million euros in 2022/23. Manutan France is certified Great
Place To Work 2024 along with 14 other subsidiaries among the Group.
To work with the ‘Webmaster and CRO lead’ to define and build the CRO strategy. Perform regular audits with relevant web and user experience analytics tools to find improvement opportunities. To build the AB test roadmap at a global group level, whilst supporting local teams in their localised testing.
- Help define the overall CRO strategy to increase conversions on all Manutan’s Enterprise division sites.
- Build a multi-domain AB testing roadmap, both for server-side and client-side testing – with both a mobile and desktop approach.
- Ensure that the run of AB tests, as defined in our roadmap, is maintained and all deadlines are met.
- Perform regular audits and analysis, with relevant web and user experience analytics tools, to find improvement opportunities and then share with relevant product owners.
- Collaborate with internal stakeholders to ensure we are aligned to business objectives and to serve all product owner’s testing needs.
- Collaborate with external partners to enable continued growth and testing velocity.
- Collaboration with the product teams to launch tests based on their OKR (Objectives and key results).
- Analyse (up-front) AB test opportunities to check viability to reach statistical confidence.
- Analyse AB test results to ensure we meet statistical confidence.
- Evangelize and communicate internally to improve and increase awareness of CRO as a methodology and to share the overall CRO progress.
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