Pandora
Location
Madrid | Spain
Job description
CRM Specialist Iberia
Madrid, Spain
As a CRM Specialist Iberia will support the channels assigned in the execution of the CRM initiatives for the Spanish and Portuguese markets.
WHAT YOU'LL DO
Plan and execute the activation of customer data to develop the CRM strategy and communication plan with specific focus on email and SMS for Iberia following Global, Cluster and local guidelines.
Build weekly performance reports, benchmarks, data analysis and propose action plan to improve all KPI’s
Plan and execute A/B tests in CRM campaigns to optimize results
Develop the Data capture and client’s retention plan with special focus on stores
Follow up of marketing automation activities and results
Coordinate with the WEEU CRM Manager as well as the Marketing Manager the CRM activity
Identify business opportunities in CRM area and design and execute an action plan
Develop the loyalty program for Spain and Portugal to improve performance
Coordinate and participate in transversal projects with other areas/departments
Manage the CRM and loyalty budget
MORE ABOUT YOU
Bachelor's degree or equivalent in Marketing, Digital, Business administration or similar
Interest in lifestyle, jewelry, fashion, cosmetics, FMCG, digital
3 years of experience in a similar role
Analytical profile with special focus in mastering excel
Knowledge of customer data platforms (bloomreach, adobe, salesforce or similar)
Commercial approach
Team spirit
Spanish & English mandatory, Portuguese and French is appreciated.
Did we get your attention?
We hope you got all your questions answered and feel confident applying for this position, however if you have more questions regarding the position, please contact:
Luca Maselli
Talent Acquisition Iberia
If you see yourself in the position and would like to become a part of Pandora’s future, please do not hesitate to apply. We look forward to hearing from you!
We process applications on a continuous basis, which is why we encourage you to send your application as soon as possible. You can also read more about Pandora on our corporate site .
About Pandora
Pandora is the world’s largest jewellery brand. The company designs, manufactures and markets hand-finished jewellery made from high-quality materials at affordable prices. Pandora jewellery is sold in more than 100 countries through 6,800 points of sale, including more than 2,600 concept stores.
Headquartered in Copenhagen, Denmark, Pandora employs 27,000 people worldwide and crafts its jewellery at two LEED Gold-certified facilities in Thailand using mainly recycled silver and gold. Pandora is committed to leadership in sustainability and has set science-based targets to reduce greenhouse gas emissions by 50% across its own operations and value chain by 2030. The company is listed on the Nasdaq Copenhagen stock exchange and generated sales of DKK 23.4 billion (EUR 3.1 billion) in 2021.
At Pandora, we believe that creating an inclusive and diverse workplace and reflecting societal diversity in our customer engagement is essential to delivering on our company purpose: to give a voice to people’s loves. We dedicate ourselves to fostering, cultivating and preserving a culture of inclusion and diversity where everyone feels respected and valued.
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