Product Marketing Manager/Growth Marketing Manager (New Startup)

Location

Barcelona | Spain

Job description

We're hiring a  Product Marketing Manager/Growth Marketing Manager for our new startup. As our first marketing hire, you will lead the strategic direction and implementation of our growth marketing channels and strategies.

We are building a  Productivity Communication App to simplify message writing and sending, aiming at a 4 billion dollar market and reducing repetitive typing.

We have just raised a pre-seed round. We're targeting an early launch around February-March 2024, with a plan to grow quickly, so we're all set for the next funding round by the end of 2024. This role will lead all growth marketing activities, paid acquisition, and user interviews and build our growth marketing team from scratch.

It won't be easy - to build acquisition from scratch, but we're going to build a world-class product. You will have the freedom to realize your wildest dreams and ideas and impact the whole strategy of the startup and business. Freedom and responsibility are at their max.

Jooble is a global product IT company operating in 67 countries. And it helps us with its tech, marketing, SEO expertise and supports us to build a multi-million dollar company in the next 2 years.

You'll work directly with the founder and head of design on our roadmap and marketing strategies, leading activities and growth initiatives. This role is key to our growth beyond 2024.

Key Responsibilities: 

• Lead the development and execution of marketing growth strategy

• You have  hands-on experience with paid channels and can not only plan but also execute 

• You understand the principles of Product Marketing. Before running ads, you should conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for product differentiation.

• You are ready to talk to users all the time, and you are sure that to do something useful, you need to talk to users 

• Launch and own performance marketing. Google ads is our main but not the only channel for paid acquisition.

• Develop growth channels. We are moving into very competitive markets with big funded competitors, and the search and development of alternative traffic sources is a large part of our Go-To-Market strategy.

• Understand how our product grows among key segments across the customer journey set measurable business goals, and track progress against them

• Run hypothesis testing process to achieve product growth

• Manage our growth budget and activities with positive ROI.

• Set and track aggressive KPIs and Goals to track success. We aim to grow fast and be nerdy in numbers at the same time, so understanding what the ROI, CAC, CPA, LTV, Churn, Retention, MRR, Gross Profit, etc. is a must

• You are ready to manage not only your own backlog but also contractors and suppliers - ecologically and productively

This role ob might be perfect for you if…

• You have experience in developing new products and launching marketing activities from scratch and a background in B2C products for Tier 1 markets, particularly in B2C SaaS. 

• You are sure that customer development is a product's most important early-stage activity.

• You have analytical skills, with the ability to interpret data and translate it into actionable insights. We will have a lot of tests, so we will need to understand the results and apply changes daily.

• Comfort with “Failing Fast” and iterating to find which channels work best for our company and product. We are a startup - we will fail often; our task is to do it quickly and to have more successes than failures.

• Someone who hustles is scrappy and creative. We want you to consider the non-obvious solutions and find ways to test these hypotheses quickly and efficiently. Just paid traffic wars is not our way.

• You have fluent Ukrainian or Russian (for team communication) and at least an upper intermediate level of English (for your work tasks and communication with our users).

As a Plus:

• It will be a plus if you have the possibility to work from the  Warsaw office or  Barcelona office (relocation expenses can be covered). 
• We believe that the early executive team should be able to spend at least 50% of their time offline together to move quickly 

Tools you are familiar with:

• Google Ads, Google Analytics 4
• LinkedIn Ads.
• A/B tests tools, approaches.
• Semrush, Ahrefs, or equivalent for keyword research and analysis.
• Baremetrics, Amplitude would be a plus.
• Bonus points for Webflow 

You can get with us:

• Market competitive salary - of course =) 
• Stock Options & Share Program for the Executive Team following the Seed-A Rounds
• This is an exciting opportunity to be among the first team members, part of the Executive team, and to build the marketing from scratch.
• No bureaucracy (it would be strange if we had bureaucracy in the early stages ).
• We are ready to invest in the growth of the executive team members. Courses, access to mentors, and the best experts in the market to get practical experience and advice from them.
• Possibly 3-4 months of participation in an acceleration program in the US.

P.S. If you have read and think that you lack experience, but you feel strong and indefinable desire to build a product and think you can - write to us! We are looking for cool people for our team, not only a set of skills!

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Salary