Digital Acquisition Specialist
Location
Barcelona | Spain
Job description
We are hiring an experienced Digital Acquisition Specialist to join our awesome acquisition team!
Reporting to the Head of user Acquisition of its Business Unit, you will work together with the products to plan, design and ensure an effective media paid campaigns.
We are expecting you to have experience and a big passion for digital marketing acquisition.
What you will be doing
As a Digital Acquisition Specialist, you will be a part of the process for defining and managing the overall acquisition digital strategy.
- Manage and coordinate the media acquisition strategy with our media agencies on different digital channels
- Validate media channel mix by plan, and make sure to get efficient media plans
- Oversee paid media advertising campaigns on Google Ads, Social Ads, and Programmatic
- Drive with agencies optimisation strategies until they are achieved
- To review and reporting performance of all paid campaigns to ensure that CPO’s are well managed
- Generating detailed performance reports around trends and KPIS and sharing with our local teams
- To foster innovation and test & learn approaches sourcing, evaluating, and testing new user acquisition channels to grow.
You Have
- Bachelor's degree in marketing, communications, or equivalent
- Digital Master will be valued.
- 3 – 4 years of experience in developing and implementing digital marketing strategies
- Experience managing, growing and optimizing user acquisition campaigns
- Experience with managing monthly performance budgets of 5 -7 digits
- Data-driven mind-set with focus on real-time performance
- Extensive knowledge of all different digital acquisition marketing channels: Google Ads, Social Ads, Programmatic
- Use Google Analytics 360
- Fluency in Spanish and English
We offer
- An indefinite full-time contract, with Friday afternoons off.
- Access to an interesting package of social benefits as part of the Grupo Planeta (discounts on training, Club Benefits, and other Grupo Planeta products).
If you are looking for an opportunity, we are waiting for you!
Job tags
Salary
