Affinity Petcare
Location
Barcelona | Spain
Job description
Trade Marketing Specialist - Nature's Variety What we offer We offer a Trade Marketing Specialist position in the Iberian Sales team at our Natural Specialty Business Unit, based in our offices in Barcelona. The resource, reporting to our Sales Development Manager in Iberia, will be accountable for the development and execution of trade campaigns in Spanish market supporting the business strategies to ensure brand growth. What you will do Define PoS Strategy being key pillars: Definition of brand Optimal Assortment per channel, Visibility Principles, Promotional Guidelines Lead Sell In/Sell out performance Analysis of the brand on a monthly basis to understand drivers/drainers and define an action plan when needed. Lead the development of annual plans for Nature’s Variety brand in Spain and its alignment with key Stake holders (Sales and Marketing). Define main activities and KPIs to drive brands growth. Lead calendar of activities: Development of promotional activities and it's monitoring. Qualitative and quantitative analysis of activities to assess ROI Trade events plan: defining key events where to play and lead execution. Veterinaries channel: Develop specific guidelines, trade stories and activities to keep growing in the channel. Develop Brand POS materials catalog together with POS materials manager to guarantee proper brand visibility at POS. Monitor and control of the A&P expenses, according to the assigned budget Support the Sales Development Manager in the monitoring of the Channel/Clients market dynamics, by performing qualitative and quantitate analysis. Work transversally with the direct and indirect sales team structure, with the local Marketing Team and SD managers of other countries. At least once per month, the resource will be present on the field to follow up and aligned Sales guidelines Description What we offer We offer a Trade Marketing Specialist position in the Iberian Sales team at our Natural Specialty Business Unit, based in our offices in Barcelona. The resource, reporting to our Sales Development Manager in Iberia, will be accountable for the development and execution of trade campaigns in Spanish market supporting the business strategies to ensure brand growth. What you will do Define PoS Strategy being key pillars: Definition of brand Optimal Assortment per channel, Visibility Principles, Promotional Guidelines Lead Sell In/Sell out performance Analysis of the brand on a monthly basis to understand drivers/drainers and define an action plan when needed. Lead the development of annual plans for Nature’s Variety brand in Spain and its alignment with key Stake holders (Sales and Marketing). Define main activities and KPIs to drive brands growth. Lead calendar of activities: Development of promotional activities and it's monitoring. Qualitative and quantitative analysis of activities to assess ROI Trade events plan: defining key events where to play and lead execution. Veterinaries channel: Develop specific guidelines, trade stories and activities to keep growing in the channel. Develop Brand POS materials catalog together with POS materials manager to guarantee proper brand visibility at POS. Monitor and control of the A&P expenses, according to the assigned budget Support the Sales Development Manager in the monitoring of the Channel/Clients market dynamics, by performing qualitative and quantitate analysis. Work transversally with the direct and indirect sales team structure, with the local Marketing Team and SD managers of other countries. At least once per month, the resource will be present on the field to follow up and aligned Sales guidelines What we are looking for Degree in Economics or similar 4/5 years of experience in a similar position. Previous experience in a specialised channel will be a plus Fluency in English and Spanish. Excellent analytical skills Active listening to market inputs Result oriented Problem solving approach Flexible and able to work in team Good communication skills Our Company Affinity Petcare is more than an international petfood company. For more than 50 years, we have been dedicated to nourishing healthy bonds between dogs, cats and people to make the world a better place. We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra and more. Currently, we are over 1, 800 professionals working for this purpose from Barcelona, Paris, Milan, Snetterton and Campinas, as well as 5 production sites through which we supply the 70+ countries where our brands have a presence. So, what are you waiting for? Join our team to leave your footprint! Want to know more about us? Follow us on LinkedIn to get the newest updates and job opportunities. You can also follow us on Instagram to learn more about life at Affinity and hear from our team. #J-18808-Ljbffr
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