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Marketing Digital Specialist


Lilly


Location

Alcobendas, Comunidad de Madrid | Spain


Job description

Eli Lilly and Company, a Multinational Pharmaceutical Organization leader in research, development and commercialization of innovative products in different therapeutic areas, needs a:

Marketing Associate

The candidate will be responsible for the design, development, support and follow up of Digital plan in a Multichannel Engagement Customer Experience Approach, optimizing the experience and strategies with different brands and Customer segments.
For the development of this job will need to:

Qualifications :
• University Degree
• Master in Digital Marketing. MBA highly valued
• Fluent in English (C1 / Advanced)
Valued Requirements

• Experience in managing external source of authority medical education sites, companies or medical societies with Pharma Industry
• Digital Landscape Analysis.
• Definition and development of marketing mix plan.
• Content design skills with associated tools
• Content or Inbound marketing.
• Earned & paid & Own Media campaigns
• Management of Analytic Tools and data analysis.
• Set KPis, Digital Objectives.
• CRM tools, Sales Force Marketing Cloud, Automation tools.
• Design and/or Follow up of Social Media campaigns
Travel Percentage: 0-10%

Responsibilities:
The candidate will be responsible for the design, development, support and follow up of Digital plan in a Multichannel Engagement Customer Experience Approach, optimizing the experience and strategies with different brands and Customer segments.
For the development of this job will need to:

• Liase with Brand manager to develop and execute Digital solutions
• Understand Brand needs, identify Brand Opportunities and be able to transform them in MCE/Digital Solutions.
• Lead content localization, development, testing and approval for digital channels, aligned with the brand Priorities by segment.
• Develop a strong understanding of digital channels available, technical requirements and Integration among them, working in a regulated environment
• Design some of the Digital assets for the brand, using Lilly approved tools.
• Track digital results and evaluate brand e-marketing and MCE programs, and help to adjust accordingly and provide solutions to Optimize Customer solutions, channel Mix or others.
• Lead cross-functional working across functions particularly: IT, Marketing, Business Quality, Ethics & Compliance and Medical.
• Vendor management with external agencies to help implement plans.
REQUISITOS DESEADOS

Additional Skills/Preferences:
• Enthusiasm for a variety of digital technologies with the ability to assimilate complex information and systems

• Ability to interact and collaborate well with people from different business functions, with strong evidence of teamwork

• Ability to plan, organize, prioritize and work independently

• Good Communication skills

• Curiosity

The candidate will join a dynamic and highly-qualified team, constant training, indefinite contract, competitive salary conditions and benefits.


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