Product Content Marketing Manager

Location

Barcelona | Spain

Job description

NPAW is the leading video intelligence company helping online streaming services grow. A global pioneer in its space, NPAW has over a decade of experience developing ground-breaking, scalable analytics solutions to optimize performance and user engagement, to build media experiences that maximize revenue.

Its Suite of analytics apps provides advanced visibility of platform performance, audience behavior, advertising and content efficiency, and app navigation in real-time to support data-driven decisions. NPAW serves more than 150 video services and processes, with over 200 billion plays per year worldwide. Established in 2008 by co-founders of the video streaming service Rakuten TV, NPAW has offices in Barcelona and New York with teams around the world. For more information, visit .

Description

NPAW is seeking a highly motivated and creative Product Content Marketing Manager to develop, execute, and bring to life content marketing strategies for NPAW products. The ideal candidate will have a passion for digital media, streaming video, and advertising, as well as a deep understanding of the SaaS industry. If you love creating high-quality and engaging content and drive business success with it, we want you on our team!

Responsibilities

• Be the expert on NPAW solutions: Build deep knowledge of the market, customers, competitors, influencers and partners to guide product content creation and go-to-market strategies.
• Support Go-To-Market. Collaborate effectively with diverse stakeholders and peers across the organization to develop compelling content, including press releases, reports, whitepapers, case studies, infographics, and blogs, for both new and subsequent generation products. Create a comprehensive content roadmap to ensure effective execution and alignment with overall marketing objectives.
• Enable Sales. Facilitate sales activities by developing product-specific content, including sales presentations, brochures, website material, pitch decks, competitive analysis documents, training resources, and frequently asked questions.
• Monitoring. Track and analyze content performance metrics to measure success and make improvements
• Stay up-to-date on industry trends and best practices in content marketing

Requirements

• Relevant Experience: 5+ years of product marketing and/or product management experience with streaming advertising, digital video publishing, content monetization platforms, content delivery and management tools.
• Deep industry knowledge. You are passionate about digital media, streaming video, advertising, TV and digital device ecosystem. Additional experience in the SaaS industry is a plus.
• Messaging mastery. You can craft a compelling narrative across different audiences, markets and channels, and know how to develop strong messaging maps and effective content strategy plans. Plus, you have solid copywriting/storytelling of your own and world-class presentation.
• Global/Multi-product mindset. You have a proven track record for developing, prioritizing and promoting/cross-promoting multiple products/product lines simultaneously, spanning multiple audiences & international markets.
• Ability to multitask while maintaining a good time management
• Strong analytical skills and attention to detail.
• Excellent writing and editing skills in English

Benefits

• Competitive salary
• Permanent contract
• Private health insurance with Adeslas
• Flexible compensation plan
  • Restaurant
  • Transport
  • Nursery
• Hybrid remote-office work
• Flexible work schedule ⏰
• 23 days of holidays per year
• Birthday afternoon off
• Career growth opportunities
• Access to continuous training
• Language lessons ‍
• Referral bonus
• International & multicultural team (more than 20 nationalities!)
• Fun environment: sports, volunteering, company events, BBQs, pizza days, etc.
• A great office based in Barcelona
• Free lunch at the office
• Free drinks, fruit & snacks ☕️
• An amazing technological challenge ‍

Follow us on Linkedin and Twitter to see what we are up to, or have a look at Instagram to see what it's like to work at NPAW!

We celebrate the diversity, and we want our employees to reflect those differences. At NPAW, we’re committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status, or any other characteristic protected by applicable law.

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