Diageo
Location
Madrid | Spain
Job description
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a relevant role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. There’s a rich history of character and iconic products to promote. And we rely on driven, hard-working commercial executives to protect the legacy of these brands and ensure their future success.
About the role
We're ground-breakers, revolutionising eCommerce in one of the fastest accelerating areas of our business. We embed eCommerce at the heart of everything we do, crafting innovative digital solutions across our leading portfolio of iconic global brands.
We are undergoing a major digital transformation, sought at enabling its brands to connect with consumers in outstanding ways. Our vision is to win in the next generation celebration, engaging and delighting our consumers with world-class leading experiences resulting in greater brand equity and growth. To achieve this, Diageo is implementing an audacious plan passionate about driving more significant interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data. This role is positioned within the Connected Consumer Engagement team and will be based in Madrid. Passionate about Diageo's digital transformation, this team integrates the areas of Direct-to-Consumer (D2C) and Consumer & Engagement (C&E) and supports Brand Marketing Teams in linking brand-building strategies within culture to digital presence and activation. The team assists the entire range of Diageo's South Europe portfolio brands in developing content strategies aligned with consumer expectations and in facilitating personalized and relevant brand experiences.This role is fundamental in materializing our D2C strategy for Diageo and its brands in Southern Europe, focusing not only on conversion optimization and leveraging sophisticated data for personalized communication but also on implementing CRM strategies that resonate with our consumers' passion points. The ability to develop and execute communication programs that foster dedication and active participation is key, ensuring that every interaction strengthens our direct and long-term relationship with them.
If you are passionate about delivering world-class experiences, building and leading teams, and driving growth through digital transformation, then we want to hear from you!
About you
What we want to see from you:
Previous Experience or Candidate Background
We are looking for a candidate with significant experience in CRM and digital marketing, ideally at a manager level (L5), to join our dynamic team. The ideal candidate should have a proven track record of developing and implementing successful CRM strategies that have driven sales conversion, customer loyalty, and engagement. Experience in managing automated consumer lifecycle programs, personalized communication campaigns, and data-driven insights to inform strategy is essential. Prior work in similar roles or projects, especially within an international context, either on the client-side or within an agency, will be highly valued. The ability to navigate and lead projects in a multi-market environment, demonstrating an understanding of diverse consumer behaviours and regulatory landscapes, will distinguish the most qualified candidates. Fluency in English is a must have and additional languages would be a plus.
Working with us
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways, including part-time and compressed hours. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
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With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
DRINKiQ
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