Allianz
Location
Barcelona | Spain
Job description
We are seeking a highly analytical and data-driven professional to join our Customer & Marketing area in the Customer Data & Innovation team as a Digital Marketing Data Analyst Specialist. The ideal candidate will have a strong background in digital marketing analytics, with the ability to collect, analyze, and interpret data to drive marketing strategy and decision-making. This role will play a crucial part in optimizing our digital marketing efforts, improving campaign performance, and enhancing overall marketing effectiveness. What are you going to do in Allianz? 1. Data Collection and Analysis:- Collect, clean, and analyze data from various digital marketing channels, including but not limited to websites, social media, email campaigns, and online advertising. - Utilize tools such as Adobe Campaign, Adobe Analytics, and other relevant platforms to extract meaningful insights. - Usage of tag manager (Adobe Data Collection) to create events and variables, in order to track user's behavior on the website. 2. Campaign Performance Evaluation:- Assess the effectiveness of digital marketing campaigns by analyzing key performance indicators (KPIs) such as click-through rates, lead generation, conversion rates, customer acquisition costs and return on investment (ROI). - Identify areas for improvement and make data-driven recommendations to optimize marketing strategies. - Assess and measure the effectiveness of digital marketing campaigns specific to insurance products. 3. Reporting and Visualization:- Create and present regular reports that communicate key insights, trends, and performance metrics to internal stakeholders. - Develop visually appealing dashboards and reports to facilitate a better understanding of marketing performance. 4. Customer Segmentation and Targeting:- Collaborate with marketing teams to identify target audiences and create customer segments based on behavior, demographics, and other relevant criteria. - Provide insights to enhance personalized marketing efforts. 5. A/B Testing:- Plan and execute A/B tests to optimize various elements of digital campaigns, including ad creatives, landing pages, and email content. - Analyze test results and recommend adjustments for improved performance. 6. Competitor Analysis in the Insurance Sector:- Monitor and analyze competitor digital marketing strategies within the insurance industry. - Provide insights and recommendations based on industry trends and competitor benchmarks. What does Allianz need from you? - Bachelor’s degree in Statistics, Engineering, or a related field. - Proven experience in digital marketing analytics, with a strong understanding of digital marketing channels and experience in insurance sector. - Proficiency in analytics tools such as Adobe Analytics, and data visualization tools (Power BI). - Strong analytical skills with the ability to translate data into actionable insights. - Experience with A/B testing methodologies and tools (Adobe Target). - Excellent communication skills with the ability to present complex data in a clear and understandable manner. - Familiarity with marketing automation platforms such as Adobe Campaign. - Detail-oriented and able to manage multiple tasks in a fast-paced environment. - Fluency English communication in both verbal and written forms. What does Allianz offer you? - A hybrid working model;- Offices that adapt to your needs, with a smart working model and collaborative spaces;- Flexible hours so that you can have a good balance between your personal and work life;- Specific training in your field of activity and You Learn We Pay program;- Multiple employee discounts in sports centers - mens sana in corpore sano;- Financial compensation for lunch and teleworking expenses;- Special prices in our insurance products for you and your family;- Many more benefits. . . Did you know that we have additional benefits for employees with disabilities and/or those who have an immediate family member with a disability? You just need to present your certificate, and you will have access to them (by simply showing your certificate, you will receive a bonus of €1, 500 in your first paycheck). Allianz is a dynamic company undergoing continuous transformation where your opinion matters, and where you are a part of and protagonist of change. We listen to and value new ideas aligned with our purpose that drive us to remain the #EmployerOfChoice #4all. Would you like to work in the company of your dreams? With your talent, you can help us make your dream come true! Do you dare to accept the challenge? #J-18808-Ljbffr
Job tags
Salary
