Candy Electrodomesticos Argentina SA
Location
Ripoll, Girona | Spain
Job description
Job Posting Title
Business Manager
The challenge
An exciting opportunity has arisen to contribute to the Argentina Smart Home Business Units and we need professionals who are passionate, proactive, self-driven and motivated to join a team of open-minded individuals. We look for individuals who live the core values of the Haier’s attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking.
We are looking for a Business Manager to support Business Units in all the commercial and analytic activities.
What you will do
PURPOSE OF THE POSITION
Deliver strategic support to the Company by contributing to the setting up of the go-to-market strategy, providing valuable market intelligence, guidelines on price positioning and profitability in order to ensure the achievement of Budget goals for the reference market/product line.
ACTIVITIES AND AREAS OF RESPONSIBILITY
MARKET INTELLIGENCE
- Build and develop the capability of collecting information and data on the relevant reference market and support the Product Lines by sharing market insights and evidences;
- Analyze the competitors’ product range and offer;
- Develop market benchmark able to effectively support the decision-making processes for the strategic development of the product ranges under management;
- Provide analysis and insights on the reference market/products in order to support the definition of the best market positioning and commercial strategy;
- Ensure a constant and consistent exchange of insights and market evidences with the reference Product Line in order to support it in improving the product strategy and development.
BUSINESS DEVELOPMENT
- Select, together with the Product Line, the range of products to be addressed in the own reference market and prepare the budget by product;
- Set up the best market positioning for the reference product range, ensuring consistency with corporate guideline on Brand Strategy and the relevant Product Line guidelines;
- Define the price by single reference product according to the local market positioning, the Product Line’s guidelines and ensuring the achievement of revenue and profitability targets;
- Analyze the sell-out trend and provide for a gap analysis against sales forecast aimed at understanding whether they are due to general market trends, changes in market shares and/or any other reason relating to sale volumes.
- Follow local production projects, taking actions in quality and production process to ensure proper sourcing and costs.
- Support on KPI and technical requirements to all markets.
- Follow the New Product Introduction process.
SALE PROCESS
- Define, together with the Sales Director, the weekly sales targets (volume, mix and profitability) ensuring the coherent with quarterly and annual budget;
- Participate to the sale forecast process and ensure the availability of a products stock consistent with sales forecast;
- Approve the client’s promotional flyer and ensure the suggested products price is coherent among all the clients;
- Collect feedback from clients on product and/or service expectations and share them with the relevant Product Line’s central marketing in order to provide further elements for business/product development.
- Follows the Kit business: Forecast, Sales Plans and Nonconformities together with HQ Team.
What you need to succeed
REQUIREMENTS AND COMPETENCES
Education
- Degree in Economics or Marketing
Professional Experience
- At least 10-year experience in product marketing (experience within durable goods market is strongly appreciated)
- International experience
Languages
Preferential Competences & Skills
- Entrepreneurial mindset
- Strong analytical skills
- Influencing and negotiation
- Understanding of sale processes
- Strong decision-making skills
- People management and leadership
- Interpersonal skills
- Ability to work under pressure
- Market Interaction
- Exceptional communication skills (public speaking skills)
Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.
About Us
Haier Europe is part of the Haier Smart Home Group, the number one company globally in major appliances and a Fortune Global 500 company. Listed in Shanghai (600690.SH), Frankfurt (690D.DE) and Hong Kong (06690.HK), Haier Smart Home is based on 5 continents with 14 R&D centers, 122 manufacturing plants, and about 100,000 employees. The company achieved global revenue of approximately over 26.5 billion euro in 2020 and has a global sales force in more than 160 countries. Haier’s vision is to become the global leader in Internet of Things (IoT), providing households across the world with smart solutions. Haier Smart Home is the first Chinese company to enter the D-Share Market and was Prime Standard listed on the Frankfurt Stock Exchange in 2018. One of the company’s main goals is to promote the brand and support business growth internationally and in Europe, where the company markets Candy, Hoover, Haier, Rosières, GE Appliances and Fisher&Paykel branded products. Haier Europe is headquartered in Brugherio (MB), Italy. More information about Haier Europe is available here .
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