Jaeger Lecoultre Cartier
Location
Madrid | Spain
Job description
CRM & Client Data Manager
As CRM & Client Data Manager for Cartier Iberia you will be leading the local efforts to increase and diffuse Client Knowledge and to build and execute a multi-channel CRM/Data strategy that maximises engagement and sales.
CRM Strategy & Performance
• Leverage segmentation, client data and knowledge to identify the priorities and opportunities for growth and define the CRM strategy for Cartier Iberia in alignment with the overall Market and Global strategy.
• Analyse campaign performance and use data and insights to identify opportunities on conversion.
• Develop and execute ad hoc local CRM campaigns, liaising with appropriate cross-functional teams.
• Partner with the Regional teams for alignment and execution of CRM campaigns.
Client Data & Knowledge
• Be the referent of Client Data and Knowledge for all business areas across the market.
• Master existing data repository and identify new data to refine client knowledge and better tailored actions.
• Perform ad-hoc analysis for specific business questions or deepen understanding of trends. (Looker expert)
• Leverage HQ studies and resources (e.g. predictive tools) as well existing Looker reports.
Data capture & quality
• Partner with all touchpoints to continuously improve data capture.
• Identify new data capture opportunities leveraging online and offline touchpoints and tools. • Be the ambassador of data capture tools and support boutiques adoption.
• Ensure strong level of data hygiene and report any data issue to key stakeholders.
Clienteling
• Be advocate for Clienteling across Iberia network and be the owner of our Clienteling app.
• Train sales team members for proficiency on the tool and to improve level of comfort on Clienteling.
• Provide on-going support to boutiques teams with enquiries and technical support.
• Evaluate enhancement opportunities and advocate these to the Central/Regional teams.
• Performance monitoring, through different Clienteling KPIs for boutiques and ensure a recurring monitoring to drive accountability and achieve goals among teams.
Qualifications
• 5+ years of relevant experience in CRM & DATA.
• English & Spanish is mandatory.
• Passionate about CRM, with a strong analytical mindset and deep knowledge of CRM systems and multi-channel lifecycle journeys. Experience with Salesforce Marketing Cloud and Service Cloud.
• Strong data insights and problem-solving skills: complex analysis, analytics frameworks, translating results into actionable recommendations. Able to join technical understanding with business needs.
• Experience with Data visualization tool: Looker preferred.
• Strong communication skills and thrive working cross-functionally, ability to engage with colleagues at all levels of seniority.
• Highly organised, structured, enthusiastic, positive and pragmatic attitude. Client-centric and growth mindset. Comfortable with project management approach.
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