Imperial Brands
Location
Madrid | Spain
Job description
. The RoleThe Revenue Growth Management (RGM) Analyst position withinImperial's cluster RGMteam and Global Duty Free business, supports Head of Insights & Intelligence and creates insights for stakeholders within the Cluster teams of RGM, Insights, Sales and Finance. This role will be responsible for delivering the RGM analytic suite to drive out business insights on how to bolster the RGM plan for the Cluster. The role holder will be expected to manage large RGM projects or processes with limited oversight from managers and be recognised as a subject matter expert across the 4 RGM pillars. Additional InformationImperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation and the RGM Capability will be a crucial driving force behind this change, placing consumer preferences and demands along customer centricity and profit growth at the centre of commercial decision making in order to gain competitive advantage. The objective of this role is to deliver actionable, commercially-sound recommendations to inform and influence RGM business decision-making within the Cluster. The role will take responsibility for delivering the RGM input and analytics related to key business processes such as: business planning, pricing and pack architecture, portfolio optimisation, excise strategy, mix management, promo investment strategy and annual channel/customer investment strategy. To do this, requires a deep understanding of the commercial, consumer and regulatory realities within each market in the assigned cluster, and an expert knowledge of relevant analytical techniques, to ensure recommendations are grounded in consumer and customers fact. Principle AccountabilitiesThe Senior RGM Analyst / Specialist is responsible for delivering actionable insights via data analytics to support business processes such as:Excise Management ; Develop understanding of excise systems and structures across the Cluster footprint, highlighting areas of excise opportunities/ headwinds that could influence pricing decisions. Provide guidance to BP excise assumptions and deliver the required excise analytics to measure potential impacts on market size, category price ladders and inter-category price differentials. Pricing & Pack Architecture : Support the delivery of Strategic pricing decisions (MPI). Provide analysis to support brand price index decisions, conduct Channel Pack Price Architecture white space analytics and recommend new pack opportunities, translate optimal brand index to proposed SKU list price and recommended shelf price, propose net 2 and 3 price guardrails and monitor consumer and net price realization by SKU/channel/accountMix Management: Analyse current mix performance and identify mix opportunities, support prioritization of SKU mix based on profitability-potential analytics#J-18808-Ljbffr
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