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Location

Soria | Spain

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Job description

Digital Influencer and PR Manager - Beauty Sector

• Creative and dynamic role for a 100% digitally-native beauty brand
• Beauty company B2B pioneer in Social Media Management in Italy and Europe

The company was founded in 2011 in Veneto (where the HQ is still located) to offer to B2B clients high standard professional products on the market, guaranteeing delivery within 24/48 hours throughout Italy. Then in 2019 the fan-base grows exponentially thanks to the new website and mobile app, and the company expands to sales on foreign markets: France, Germany, Spain, UK.

In this growth scenario, the company has decided to invest in Marketing Division with a new role of Digital Influencer and PR Manager - Beauty Sector for managing digital influencer partnerships, executing effective public relations strategies, and coordinating successful trade events.

Job Description

The Digital Influencer and PR Manager - Beauty Sector will have the following key responsibilities:

1. Influencer Marketing

• Identify and research potential influencers and content creators who align with the brand's values and target audience.
• Develop and maintain relationships with influencers, negotiating collaborations, contracts, and compensation terms.
• Collaborate with the content team to create engaging influencer-driven content that promotes products or services.
• Monitor and analyze the performance of influencer campaigns, providing insights and recommendations for improvement.

2. Public Relations

• Develop and execute PR strategies to enhance brand awareness, manage the brand's reputation, and maintain positive media coverage.
• Cultivate relationships with journalists, editors, and media to secure press coverage and features.
• Write and distribute press releases, manage media inquiries, and coordinate interviews and media appearances for company spokespeople.

3. Trade Event Management

• Plan and coordinate trade shows, exhibitions, conferences, and other industry events to showcase the company's products and services.
• Develop event strategies, including booth design, marketing materials, and attendee engagement tactics.
• Collaborate with cross-functional teams to ensure seamless execution of events, including logistics, staffing, and promotions.
• Measure the success of trade events by evaluating key performance indicators and feedback.
• Collaborate with influencers and PR contacts to create compelling and shareable content, including blog posts, social media updates, videos, and more.
• Leverage influencer and media relationships to amplify brand messages and reach a wider audience.

5. Reporting and Analysis

• Gather and analyze data from influencer campaigns, PR efforts, and trade events to measure ROI and effectiveness.
• Prepare regular reports and presentations that highlight key metrics and provide insights for future strategies.

6. Relationship Management

• Foster and maintain relationships with industry partners, vendors, influencers, and media contacts to enhance the company's network and opportunities.

The Digital Influencer and PR Manager - Beauty Sector has the following qualifications and requirements:

• Master's degree in Business or Communication.
• Relevant experience in Beauty. B2B is a plus
• Proven experience (4+ years) in influencer marketing, public relations, and event management.
• Strong written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in social media platforms and PR tools.
• Strong project management skills with the ability to manage multiple tasks simultaneously.
• Ability to work collaboratively in a cross-functional team environment.
• Excellent organizational and time-management skills.
• Strong networking and relationship-building capabilities.
• Flexibility to travel for trade events.
• Fluent in Italian and English is mandatory, French is a plus.
• Creative and dynamic role for a 100% digitally-native beauty brand
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Job tags

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Salary