Senior Customer Lifecycle Manager - Partners (f/m/d)
Location
Barcelona | Spain
Job description
We are looking for a customer-centric and data-driven Customer Lifecycle Senior Manager to join Blacklane’s Retention team. In this role, you will have the opportunity to upgrade Blacklane’ Partners (Limousine Service Providers and Chauffeurs) journeys by leveraging your expertise with cross-channel retention strategies. If you are customer obsessed, you love data and automation, and have a genuine interest in the premium and the travel/mobility industries, this is a unique chance to make your mark.
YOUR CHALLENGE:
- Manage strategic retention projects from initiation until closure, such as the Blacklane Chauffeurs Rewards Program
- Implement state-of-the-art cross-channel communication using marketing automation technology (Braze) to drive conversion in close collaboration with Brand and Product teams (channels: email, push notifications, in-apps, content cards)
- Identify customer problems from data and customer insights, ideate, design, and conduct experiments to optimize conversion rates
- Analyse data, gather insights for campaign and lifecycles implementation, craft and present stories out of data
- Closely collaborate with the Customer Lifecycle Technology Manager to enhance automation and leverage data points
ABOUT YOU:
- You have advanced Project Management skills
- Your approach is customer-centric and data-driven, and you have a track record in the successful implementation of cross-channel strategies and campaigns
- You have advanced experience using marketing automation technology (Braze or similar), and you master HTML if needed
- You ran a significant number of experiments that improved conversion rates in the past
- You can conduct analysis based on raw data independently and tell stories out of data through visualizations
- You have good technical understanding and feel comfortable briefing tech teams
- You have a genuine interest in the premium and the travel/mobility industries
- You have excellent communication skills in English
- It is a plus if you have experience in implementing retention programs for drivers in the mobility industry
- It is an advantage if you previously worked for a marketplace
MORE THAN A JOB:
Blacklane is a scale-up started in 2011, founded by Jens Wohltorf and Frank Steuer who wanted to create the first global chauffeur service. We started by filling chauffeurs’ ‘empty leg’ journeys and have grown with our partners to over €100 million in annual revenue (pre-pandemic). Backed by Daimler and other investors in Germany, Japan, Switzerland, and the UAE, we’re now a trusted brand within corporate travel.
We believe in ethical business practices and have a strong company culture.
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Job tags
Salary