Marketing Automation Specialist

Location

Barcelona | Spain

Job description

We are seeking a Marketing Automation Specialist to join our Customer & Marketing area in the Customer Data & Innovation department. You will be responsible for implementing, managing, and optimizing marketing automation platforms and processes. Your role is crucial in improving marketing campaign effectiveness and overall customer experience. You will collaborate with cross-functional teams to align marketing automation strategies with business objectives.

What are you going to do in Allianz? 

1.           Platform Management:

• Administer and manage marketing automation platforms (e.g., Adobe Campaign, etc.) to execute targeted campaigns.
• Configure and maintain marketing automation workflows, templates, and campaigns.

2.           Campaign Execution:

• Design, build, and execute automated marketing campaigns to generate leads, nurture prospects, and drive customer engagement.
• Monitor campaign performance and make data-driven adjustments to optimize results.

3.           Data Management:

• Manage marketing databases, ensuring data quality, segmentation, and accurate tracking of customer interactions.
• Implement data-driven strategies to enhance lead scoring and segmentation.

4.           Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) to evaluate the success of marketing automation campaigns.
• Create and present regular reports that communicate key insights, trends, and performance metrics to internal stakeholders.
• Develop visually appealing dashboards and reports to facilitate a better understanding of marketing performance.

5.           Training and Support:

• Provide training and support to marketing teams on marketing automation best practices.
• Stay updated on industry trends and advancements in marketing automation technology.

6.           UX/UI Integration:

• Collaborate with the design team to ensure a user-centric approach in marketing materials and campaigns.
• Implement UX/UI principles to enhance the visual appeal and usability of email campaigns, landing pages, and other digital assets.

What does Allianz need from you?

•    Bachelor’s degree in Business, Engineering, or a related field.
•    Proficiency in marketing automation platforms (Adobe Campaign, etc.).
•    Experience in data visualization tools (Power BI).
•    Experience with A/B testing methodologies and tools (Adobe Target).
•    Strong understanding of digital marketing principles and best practices.
•    Analytical mindset with the ability to interpret data and draw actionable insights.
•    Excellent communication and collaboration skills.
•    Fluency English and Spanish communication in both, verbal and written forms.
•    Certification in relevant marketing automation platforms is a plus.

What does Allianz offer you?

• A hybrid working model;
• Offices that adapt to your needs, with a smart working model and collaborative spaces;
• Flexible hours so that you can have a good balance between your personal and work life;
• Specific training in your field of activity and You Learn We Pay program;
• Multiple employee discounts in sports centers - mens sana in corpore sano;
• Financial compensation for lunch and teleworking expenses;
• Special prices in our insurance products for you and your family;
• Many more benefits...

Did you know that we have additional benefits for employees with disabilities and/or those who have an immediate family member with a disability? You just need to present your certificate, and you will have access to them (by simply showing your certificate, you will receive a bonus of €1,500 in your first paycheck).

Allianz is a dynamic company undergoing continuous transformation where your opinion matters, and where you are a part of and protagonist of change. We listen to and value new ideas aligned with our purpose that drive us to remain the #EmployerOfChoice #4all.

Would you like to work in the company of your dreams? With your talent, you can help us make your dream come true! Do you dare to accept the challenge?

Job tags

Salary

1500 €/mensuales