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Marketing Manager


BYD Europe


Location

Madrid | Spain


Job description

About the department:

The Marketing Department within BYD Europe is responsible for developing and implementing tailored marketing strategies specific to the European region, and create comprehensive plans that resonate with the European target audience. Our team works collaboratively to optimize brand visibility, increase market share, and drive business growth within the European market.

As Marketing Manager (Position) you will:

The marketing manager reports directly to the Country Manager and dotted line to the European Marketing Manager. The Marketing Manager is responsible to build the brand and drive sales in Local market by working closely with European Marketing team, BYD dealer network and the BYD regional teams to facilitate development of robust quarterly marketing plans as part of the marketing plan process.

This Role will also take responsibility for ensuring dealer websites, signage and any marketing materials are up to date, and in compliance with BYD CI policy.

This Role will also pick up the steering of the Marketing Budget including the allocation of funds to Retailers for marketing activities.

This Role will collaboratively work with the European PR and Event team, for all activities planned in the local market.

Key Objectives and Responsibilities

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