Marketing Manager (m/f/d)
Location
Barsbüttel | Germany
Job description
At Horizon Hobby, we inspire dreams and help build memories! Our company is the leader in the global Radio Control industry. We offer tremendous opportunities for growth and development and a full array of benefits including discounts on our products! We are currently hiring a Sales Assistant at our Barsbüttel, Germany location!
As a Marketing Manager, you are a hands-on, business-focused, and data-driven Marketing expert with a strong focus on Digital Marketing. You like working with enthusiast consumer products in an international environment and you want to be a part of building something great!
With your team of 2 people, you will be responsible for managing our marketing activities for our European business.
- Lead the transition of our European Marketing to a digital-first, insight-driven, customer-fanatic approach
- Develop a wholesale and direct-to consumer marketing and promotion strategy
- Work closely with the DTC and Sales teams to ensure effective communication of product messaging and sales enablement.
- Execute and further develop our digital and DTC marketing activities
- Build and execute a strategy for our signature event “Horizon Airmeet” and various other events and shows
- Manage social media channels and engagement in other key online communities.
- Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth of our brands.
- Collaborate with product development, marketing and eCommerce teams in the US to define product positioning, messaging, and go-to-market plans for new and existing products.
- Monitor and report on product performance metrics and provide insights for continuous improvement.
- Analyze marketing campaign effectiveness and adjust strategies accordingly.
Education and/or Experience
- Hands-On and ambition to build something great
- Profound experience in multichannel marketing of FMCG in Europe
- Strong hands-on expertise in online and DTC marketing
- Creative and analytical thinker and problem solver, thrive in fast paced environment, prioritize, and oversee multiple projects at once, have attention to detail, and work well with cross functional teams.
- Experience with product launch planning and execution.
- Able to demonstrate record of continuously seeking opportunities to set and exceed goals.
- Fluent in English. German and French language skills are a plus.
Benefits and other perks:
Paid Time Off
Paid Holidays
Discounts on Products
Bonus Eligibility
Horizon Hobby is a progressive, innovative company and, as such, is constantly reevaluating and reinventing the processes and procedures associated with each job. The essential duties and responsibilities of this position may change at any time. In addition, employees may be asked to work on special projects or to assist with other work necessary or important to the operation of Horizon. Your cooperation and assistance in performing such additional work is expected and appreciated.
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Job tags
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