(Senior) CRM Manager (m/f/d)

Location

Kanada | Germany

Job description

Grow with us - start your career at IU now!

Join our Canadian Go-to-Market team in full-time (40 hrs./week) as (Senior) CRM Manager (m/f/d) at our location in Fredericton or remotely with a preference for New Brunswick, Toronto or Montreal .

Your tasks

• You are responsible for all CRM activities for the Canadian market from the conception to the implementation in the Salesforce Marketing Cloud.
• You design target group-specific email journeys and coordinate the communication with our copywriting and graphics teams as well as other relevant departments.
• As a CRM expert, you are responsible for the analysis, further development, and maintenance of all CRM processes.
• You optimize templates and messaging through constant A/B testing.
• You are monitoring, analyzing, and evaluating all key performance indicators in CRM and act data-based.

Your Profile

• You have successfully completed your studies in Marketing, Business or in a related field.
• You have at least 3 years of professional experience in CRM, ideally in areas such as e-commerce or other transactional models.
• You are experienced in working with the Salesforce Marketing Cloud (min. 1 year) and you ideally have good HTML and CSS knowledge and experience.
• Your communication skills are excellent, and you have strong analytical skills.
• You enjoy creating a difference by initiating and improving incentive campaigns.
• You are business fluent in English.

About us

Who are we? As an international private university group (including Germany's largest university – IU University) we are not just an excellent choice for studying, but also an outstanding Great Place to Work®! As an edutech company, we rely on state-of-the-art technology and data-driven approaches. That's why AI-driven voice assistants and other GPT systems have long become part of our daily work routine, helping us to focus on exciting projects. Here at IU, over 4,000 employees are dedicated to making a difference. So start now and join the Gamechangers!

Sounds like the perfect job for you? Then apply now! Simple, fast and even without a cover letter. If you have any further questions, please feel free to contact Bernhard Schneider at [email protected] .

Actions speak louder than words: We cherish our "Culture of Everyone" and would like to take this opportunity to emphasize that we do not tolerate discrimination on the basis of race, gender, age, sexual orientation or disability. We welcome you as you are and look forward to nurturing our diverse community at the IU!

Job tags

Salary