Search Engine Marketing Specialist

Location

Berlin | Germany

Job description

Are you passionate about digital marketing and love the challenge of optimizing search engine marketing? We're looking for an enthusiastic Search Engine Marketing Specialist (m/f/d) to join our marketing team. In this role, you will play a key part in enhancing our presence in search through primarily paid campaigns.

Your role and key responsibilities

• Designing and implementing comprehensive paid search strategies tailored to business objectives and target audiences
• Regularly conducting keyword research and refining lists based on campaign performance and market trends
• Writing and testing various ad copies, including headlines and descriptions, to maximize click-through and conversion rates
• Work alongside consultants, web developers, and our marketing team to align paid advertising strategies with overall marketing goals
  • Setting up and managing ad campaigns, including bid management, targeting, and ad scheduling
  • Managing budgets for each campaign and platform to optimize spend and maximize returns
• Analyzing campaign data to identify opportunities for improvement and scaling successful campaigns

Your skills

• Expertise in Google Ads and Microsoft Ads : Demonstrable experience in creating, managing, and optimizing campaigns on both platforms
• Advanced Keyword Research and Selection : Ability to conduct thorough keyword research and select high-performance keywords specific to different campaigns
• Ad Copywriting Skills : Proficiency in crafting compelling ad copy (in German or Swedish) that resonates with the target audience and adheres to platform guidelines
• A/B Testing and Campaign Optimization : Skilled in performing A/B testing for various ad components, including headlines, descriptions, and call-to-actions, to continually optimize campaign performance
• Analytics and Reporting : Strong competence in using tools like Google Analytics to track campaign performance, analyze data, and generate insightful reports
• Budget Allocation : Experience in allocating budgets effectively across multiple campaigns and platforms, ensuring maximum ROI
• Conversion Rate Optimization (CRO) : Knowledge in implementing strategies to improve the conversion rate of ads, including landing page optimization
• Market Trends and Competitive Analysis : Ability to keep up-to-date with market trends and conduct competitive analysis to inform campaign strategies
• SEO Knowledge : Understanding of on-page and technical SEO principles to ensure synergy between paid and organic search strategies
• Collaboration and Communication : Strong collaborative skills to work with cross-functional teams and excellent communication abilities for reporting to stakeholders and team members.

Job details

• Employment Type: Full-time position (40 hours /week)
• Seniority Level: Mid-level professional, ideally with 2-3 years of relevant work experience
• Location: The role can be based either in Berlin, Germany or Gothenburg, Sweden. To facilitate effective collaboration and team interaction we spend four days per week in our office
• Hiring process: The hiring process begins with a 30-minute online introductory call, followed by an approximately two-hour on-site meeting. This meeting includes a case study, a personality test, and an opportunity to meet the team and experience our work culture. The process concludes with a call with our senior management. 

About Sendify

As a Swedish Log-tech Scale-up, we are digitizing the logistics industry with our intuitive shipping platform. Our mission is to make every day shipping for small B2B businesses accessible, transparent and collaborative - but most importantly, affordable. By pooling the buying power of all 15,000+ Sendify customers, small businesses can book shipments with leading parcel carriers and freight forwarders at discounts of up to 85%.

Curious. Collaborative. Courageous.

Join us at Sendify, where innovation shapes our identity and our products. In a world that's constantly evolving, we embrace the power of curiosity, courage, and collaboration to drive change and build the future of logistics. We are seeking passionate individuals who:

• Are curious and ask "Why". Insightful queries pave the way to groundbreaking answers
• Challenge the status quo. Critically assess the present to unlock new and improved possibilities
• Act Boldly. Move swiftly and fearlessly, valuing rapid experimentation and learning from results over waiting for permission
• Thrive on Collaboration. Recognize that our collective journey is enriched by teamwork, knowing that together, we achieve greater heights

You are welcome at Sendify for who you are, no matter where you come from or what you look like. Our platform is for everyone, and so is our workplace! We are creating a culture at Sendify where empathy, diversity, respect and courage are front and centre.

Ready to make a difference?

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Salary