Performance Marketing App Platforms
Location
Berlin | Germany
Job description
At LANCH we empower small gastronomy owners by giving them the tools needed to make food delivery fun again. We are building the worlds biggest virtual food court by creating highquality delivery brands together with the megastars of our generation. LANCH is food delivery built for 2032. Backed by HV Capital Felix Capital and a bunch of superstar angels such as the founders of FlixBus Gorillas Flaschenpost Glovo Foodspring Foodora Honest Food Finleap and the most known YouTubers rap stars and athletes of our time.
Tasks
As a Performance Marketing Manager (App & Platforms) you will be responsible for driving user acquisition engagement retention and monetization strategies across different channels; mainly food delivery platforms (Lieferando Wolt UberEats DeliveryHero Deliveroo) and our own app. You will collaborate closely with crossfunctional teams to implement datadriven marketing campaigns and achieve business goals.
Requirements
What you will do:
- Own all performance campaigns: You will manage all performance campaigns; mainly focusing on food delivery platforms.
- Build up our CRM: You lead all CRM efforts with a clear focus on retaining and engaging customers using our own app.
- You own our app: You are the product owner for the LANCH app that has charted twice on #1 in the app store.
- You acquire new customers: Together with our Head of Marketing you define the strategy to reach the Monthly and annual targets for customer acquisition and for repeat customers (in term of revenue orders and cost)
- Set up scaleable reporting & insights: You will harness insights generated from audience segment research and performance marketing data to guide creative and channel strategy.
- Use your growth playbook: You will manage multiproduct/market/channel acquisition setups to drive innovation and efficiencies (ROAS CLV etc).
About You:
To be successful in this role you are/have:
- Proven experience in performance marketing and app performance management (bonus: if you have worked with a B2C app in the past)
- Strong understanding of digital advertising platforms including Meta Google Ads and Apple Search Ads (bonus: if you have worked with Food Delivery platforms beforehand)
- Proficiency in analytics tools such as Google Analytics Appsflyer or similar platforms
- Excellent analytical skills with the ability to interpret complex data and derive actionable insights
- Experience with A/B testing methodologies and optimization techniques
- Great background fit: 34 years work experience at a highpaced environment (bonus: B2C company that centers around an own app)
- Are fluent in German and English
Benefits
How we take care of you:
- A steep learning curve with a high career growth trajectory and massive ownership
- Hybrid working and flexible working hours combined with a fair target salary
- A beautiful and wellequipped office in the center of Berlin
- Offsite team events and regular gettogethers
- Unique team spirit and flat hierarchies
Life at LANCH:
- Amazing 35 people team & highly experienced leadership team to learn from
- Valuecentered decision making: fast transparent creative and fun
- Beautiful office in Berlin Mitte (next to Soho House) but remote flexibility
- Team offsites every 16 weeks to come together inperson & celebrate ourselves
- Complete ownership on every level: e.g. interns flew to LA to lead a LANCH production
Job tags
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