VR Smart Guide GmbH
Location
Homeoffice | Germany
Job description
Empower Small and Medium-Sized Enterprises (SMEs) to unlock the full potential of their financial data, guiding them towards smart decisions and ultimate financial freedom. You are the beacon, delivering a message of innovation and transformation.
As our Senior Marketing Strategist, you'll be the mastermind behind our marketing strategy, being hands-on, shaping our brand, and catapulting our presence in the market. Here's how you'll make waves:
Craft and Execute: Develop a winning marketing strategy aligned with our goals. Your creativity will shape our identity and ensure our message resonates across all channels.
Collaborate for Impact: Team up with executives and the broader squad to align marketing efforts with our grand mission. Your ability to weave together different perspectives is crucial for achieving cross-functional harmony.
Expand and Engage: Drive initiatives to broaden our market reach. Identify target audiences and launch campaigns that speak to SMEs. Your toolbox includes performance marketing, content creation, and social media wizardry.
Storytelling: Create content that captivates and communicates our value proposition. Your narratives will echo our mission, establishing us as industry authorities and fueling engagement.
Data-Driven: Leverage data insights to make informed decisions. Your analytical prowess will optimize strategies, ensuring a bang for the buck and maximizing customer lifetime value.
Fluent (C2) in German and English
Seasoned in B2B marketing within the financial sector
2+ years experience in German Content and Performance Marketing (Google Ads, Bing Ads)
Strong empathy for small business owners
Resilient and adaptable in a dynamic environment
Creative, resourceful, and always up for a challenge
Willing to travel occasionally to Berlin and/or Eschborn
We are VR Smart Guide - we enable entrepreneurs and self-employed professionals to follow their real passion by taking the administrative and bureaucratic workload from them. From writing invoices to tax reports, with our digital solution, built by a multidisciplinary, heterogeneous team with a lot of passion and drive, we make a difference on how small businesses operate.
What problem do we want to solve?
For many entrepreneurs and self-employed people, accounting, bills and finances are a necessary evil.
It costs a lot of time and nerves, you need the necessary background knowledge and above all, it is not what you really want to focus on, growing your business.
The dilemma: As an entrepreneur, however, you have to write invoices in order to earn money. At the same time, most solutions are complex because they are designed for the needs of larger companies.
The innovation
We combine the topics of invoices and receipts, multi-banking and preparatory bookkeeping into a guided process for the customer. We summarize relevant information in the form of recommendations. Thus, the entrepreneur has a holistic view of their finances.
This is us:
Behind the VRSG is a multidisciplinary, heterogeneous team that, with a lot of passion and drive, does everything it can every day to solve real everyday problems for small companies and the self-employed. The feeling of actually being able to make a difference contributes a lot to the special team spirit in the VRSG.
For us, it goes without saying that we support each other in our personal development in order to be successful together as a team.
We don't always have to be in one place for this, but our office is the central meeting place where innovation and something special happens.
We are looking for you!
Would you like to strengthen our team?
Job tags
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