Marketing Measurement Manager (m/f/d)

Location

Düsseldorf | Germany

Job description

Why L'Oréal?

We are the market leader in Beauty and a pioneer in Beauty Tech . As a result of the constantly changing world, cosmetics and technology are inseparably linked for us. Together with our consumers and partners, we anticipate trends and shape the beauty of tomorrow.

We live sustainability and environmental protection. By 2030, our Commitments mark the beginning of a more radical transformation and embody our view of how a company's vision, purpose and responsibility should look to meet the world's challenges. Our 88,000 employees in 150 countries are transforming our business to ensure that our activities respect the boundaries of our planet.

For our location in Düsseldorf we are looking for people who will join us in making a difference.

Performance at the core

With a multi-billion-euro media budget, L’Oréal is the world’s third largest advertiser and the leading global Beauty market advertiser. In a context of massive transformation across the beauty sector, L’Oréal remains committed to building the best brand experiences for its consumers through Online and Offline, Paid, Owned and Advocacy Touchpoints, but also beyond. L’Oréal is also accelerating fast on data, enlarging the teams, the skills, and creating a strong culture within the company.

In this context, Measurement is more than ever a priority as we seek to better understand the efficiency and efficacy of multiple touchpoints and provide strategic recommendations to the business to maximize impact across the full consumer funnel (Upper Middle Lower). As a Global team, we are fully transversal across the organization, working closely with zones, divisions, and top markets. MMM are at the core of our measurement program, being a key methodology to better allocate our budget across touchpoints. More markets are having access to these studies and alignment between them, divisions and zones is more important than ever, in methodologies and inputs / outputs.

Driving MMM Program across the organization

The role reports to the local ROI/BETiq PO, in the CMI team and is within the local CDMO Team. 

The mission will consist of leading the Measurement expertise at the local level. Main responsibilities are:

• Follow MMM Compliance Book to align data, methodologies, and outputs across all divisions & brands
• Work closely with the data team to express MMM needs and make sure we improve the data quality in our models for new touchpoints but also existing ones, beyond only media
• Support MMM data validation when necessary upfront launching studies
• Ensure model delivery meets all internal guidelines / processes
• Validate model outputs, and challenge our providers to improve their models when necessary
• Support and offer guidance to users / business partners in the use of the budget recommendation to derive key insight for the markets
• Educate users through trainings to develop our capabilities internally, to acculturate marketing and media teams in a more data driven approach for their decision process
• Collect feedback from stakeholders to feed global teams building internal ROI product roadmap            
• Steers and coordinates MMM projects with partners operationally                                 
• Challenge our providers on innovation (statistic approach or new business granularity etc…) for both short term and long term models
• Leading / supporting ad-hoc projects on measurement (ie. Sales Lift studies, geolift etc…)

Your background

• 3-7 years of MMM and measurement experience (consulting companies, advertiser, or publisher)
• Expertise on other Measurement studies like sales lifts studies, brand lift surveys, conversion lifts etc...
• Expertise in Digital Media platforms and their formats (Google, Meta, Amazon, TikTok)
• Good knowledge of all Paid (Offline + Online), Owned and Advocacy media channels

Your skills

• Advanced Statistical and Analytical skills
• Very good project management skills - eager to show them when running multiple projects in parallel
• Excellent communication skills to align multiple stakeholders in a complex organization, building relationships with key internal and external stakeholders 
• Pro-active Mindset: be aware and propose new approaches to answer the business requirements, and be able to challenge our partners on their measurement approaches
• Ability to multitask and navigate in a complex environment, and coordinate different partners
• Strong expertise in building powerful documents (Powerpoint or similar) to show results, upskill users, communicate clear guidance and engage audience

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives

Diversity & Inclusion

L'Oréal is committed to providing equal opportunities to its applicants.

We value diversity, inclusion and individual self-expression in the workplace as diversity strengthens our teams and we want to reflect the image of society and therefore our consumers in our company. Any form of discrimination is therefore not tolerated.

Job tags

Salary