Location
Herzogenaurach | Germany
Job description
Purpose & Overall Relevance for the Organization:
- Develop and direct industry leading creative solutions for concepts and categories, to create a highly relevant, desirable and clear adidas brand image, from sell in to sellout (consumer-facing)
- Lead and manage the internal creative team to achieve worldclass results
Key Responsibilities:
- Lead the Creative development for multiple concepts or categories across multiple consumer touchpoints, from 2D to retail to digital
- Develop concepts and creative strategies that fulfill objectives of category, concept, brief
- Collaborate with Product Design team to ensure holistic storytelling
- Collaborate with cross-functional team members to ensure consumer- and brand focus
- Set priorities, creative and assignment-related, of team
- Lead the execution of creative strategies to ensure end to end creative excellence, from sellin to sellout (consumer-facing)
- Direct variety of creative resources (agencies, freelancers, writers, photographers, etc) on creative execution to ensure holistic creative excellence
- Review and approve production stages of creative execution
- Maximise results within given budget and timeframes
- Participate in creation of annual and long-term Creative Direction strategies
- Present and communicate creative solutions with clarity, effectively selling in ideas to variety of stakeholders
- Identify opportunities of improvement and change, and initiate own proposals/projects
- Seek out new Design resources that can deliver world class results
Key Relationships:
- Design Directors, Creative Directors
- Product Designers
- Brand Communications
- Retail, C2C
- Product Teams
- External Agencies and Art/Creative Directors
- External Creative Resources
Knowledge, Skills and Abilities:
- IT skills: Excel, Word, PowerPoint: advanced /Outlook
- Design apps: expert
- Strong visual and verbal skills with the ability to create impactful/exciting visuals
- Language: English: excellent
Another European language: fluent
Requisite Education and Experience / Minimum Qualifications:
- Under-graduate level Design education or combination thereof
- Solid education and advanced experience in the creative development of communication tools
- At least 10 years experience in Sporting Goods/Fashion Industry or Design on managerial level
- 3 years personnel management experience
- Proven experience with the entire design process (project scope and time planning, design steps, production/execution of design solution, pre-press processes)
- Passion for adidas and it’s mission
- Passion for sports, culture, design
Job tags
Salary
