Senior Personalization Manager (CDP) (m/f/d)
Location
Metzingen | Germany
Job description
Our vision is to establish HUGO BOSS as the leading premium tech-driven fashion platform worldwide and to be one of the top 100 global brands. At HUGO BOSS, we work as a team to apply our knowledge, skills and experience together and create a diversity of ideas and solutions. What unites us? We love fashion, we change fashion!
At HUGO BOSS, you have the opportunity to contribute your personality, ideas and creativity — because only when we break new ground together can we create something unique. Become part of our team of more than 17.000 employees worldwide and shape your future at HUGO BOSS!
We are looking for a motivated Personalization Manager (m/f/d) to support our Global Customer Engagement Team. This position will focus on our new Customer Data Platform (CDP).
What you can expect:
- Drive customer engagement by creating engaging, interactive, and automated omnichannel journeys to turn HUGO BOSS customers into fans and prospects into buyers
- Join a newly created Personalization Team and collaborate with international colleagues and Marketing Interfaces such as eCommerce, Mobile App, Performance Marketing, Newsletter, and offline Retail to create seamless and personalized member journeys throughout the customer lifecycle
- Act as the global connecting interface between business channel departments and technical implementation teams to establish functional and non-functional requirements for our new Customer Data Platform (CDP).
- Define and implement an omnichannel approach to customer personalization across departments and stakeholders
- Manage the global use case process, from conceptualization to value measurement, based on strategic CDP audiences
- Establish and oversee the HUGO BOSS 1st Party data strategy, including data ingestion, standardization, and provision for various marketing channels and internal stakeholders like Marketing Departments and Data Science Teams
- Support channel-specific campaign management by identifying and configuring new user segments/audiences in our CDP
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Your profile:
- Completed studies in business administration, economics, communication, or a related field
- In-depth knowledge of Marketing systems and technologies, including CDPs, MMH/Marketing Automation, Personalization, A/B Testing, DMPs, CRM, Consent Management, Data Privacy, and Data Quality & Management
- 4-6 years of experience in an agency or specialist marketing, media or advertising role
- Understanding of omni-channel digital marketing principles and campaign attribution
- Ability to think and act customer-centric, translating business needs into technical requirements and vice versa
- Familiarity with data and privacy regulations
- Strong passion for customer-centricity, analytical thinking, and creative design of omnichannel customer experiences
- Technically savvy with the ability to effectively communicate and collaborate with cross-departmental teams
- Experience in international projects and working with remote teams
- Excellent communication and interpersonal skills
Your benefits:
- Made for Me: three days in Metzingen and two days working remotely. Our hybrid working model "Threedom of work" is as individual as your personal needs.
- Sustainability is one of our key values, and more than just a trend. We are committed to environmental, animal and climate protection, and human rights.
- Does innovation drive you? Same for us! We have digitized most of our workflows and almost fully automated our logistics centres.
- Exclusive discounts for shopping and arts: benefit from discounts for family and friends along with free entrance to more than 15 international art museums.
- High-performing people need a healthy balance. Take advantage of the employee gym, the beach volleyball field or yoga classes on the rooftop terrace.
- As a fashion company, we value good taste in everything - including food. Welcome to our own restaurant and café, Times.
We are a global company with our employees representative of the world at large. Our inclusive culture embraces each person’s authenticity and individuality. We are committed to equal employment opportunity. And we believe our equitable work environment helps unleash your full potential and inspires you to thrive.
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