European Marketing Manager (m/f/d)
Location
Homeoffice | Germany
Job description
Are you ready to make a mark on the European stage in the dynamic world of ICT?
We are on the lookout for an experienced European Marketing Manager to join our central, international marketing team. This role offers a unique opportunity to shape and drive marketing strategies across multiple countries.
About ALSO
ALSO brings together over 800 vendors and 135,000 buyers in the ICT industry, providing hardware, software, and IT services. With a one-stop-shop approach, ALSO operates in 30 European countries, generating total net sales of approximately 12.6 billion euros in 2022.
Role and Job Description
In this role, you will drive initiatives for new customer acquisition, collaborating closely with the CMO leads, local eCommerce teams, and the Group Digital Sales Lead. Your responsibilities include continuous improvements of the webshop customer journey and executing demand generation campaigns aimed at bolstering webshop sales. You will skilfully manage campaigns, employ diverse strategies to boost sales, such as featuring sustainable products, and exploring varied approaches to product sales.
- Platform Positioning: Position ALSO and its services and platforms within the IT Channel to enhance brand visibility and market presence. Contribute to the development and evolution of the brand identity in the European market, ensuring consistency across all communication channels.
- Marketing Strategy: Develop and execute comprehensive marketing strategies that resonate across diverse European markets, collaborating with local, regional, and central marketing teams to develop and implement strategies to generate leads and drive conversions, working closely with sales teams to achieve revenue goals.
- Data-driven Decision Making: Leverage analytics and data insights to make informed decisions, optimize campaigns, and measure the success of marketing initiatives.
- Budget Ownership: Oversee and manage global budgets, ensuring effective allocation and utilization for maximum ROI.
- Cross-Functional Collaboration: Work closely with various teams outside of the marketing team to align marketing efforts and strategies, as well as with the IT, automations, and development teams to further grow our marketing operational efficiency and streamline processes.
- External Collaborations: Engage and work seamlessly with external partners, including freelancers and agencies, to enhance the impact of marketing initiatives.
- Market Insight and Analysis: Stay abreast of industry trends, opportunities, and challenges within the European IT Channel through diligent market research. Monitor competitor activities closely to maintain a competitive edge in the dynamic market landscape.
Your Profile:
- Proven experience in marketing roles within an international setting.
- The ability to navigate and align marketing efforts across diverse European markets.
- Excellent communication and negotiation skills, with the ability to inspire and work with a cross-functional team.
- Fluent in English; proficiency in additional European languages is a plus.
- Minimum 5 years of experience in Marketing.
- Knowledge of the IT Channel is a plus.
We Offer You:
- A key role in an extraordinary workplace with a collaborative and informal atmosphere.
- Engagement in a dynamic, versatile, and international work environment.
- Participation in a highly successful and rapidly growing company in the IT industry.
- Flexible working hours and the opportunity to work remotely.
If you believe you have the expertise and drive to excel in this role, send us your CV here! We look forward to welcoming a dynamic European Marketing Manager to our team!
It is one of our fundamental values to respect human rights and to ensure that they are respected. This includes, in particular, respecting the personal dignity and privacy of each individual. Ethical behaviour is also expected of all our employees in business dealings with our partners. We are committed to fair, unrestricted competition and do not allow our decisions to be influenced by gifts or invitations, let alone financial benefits. Improving the lives of all people through technology - that is ALSO's goal. This also includes protecting our environment and making careful use of the limited resources we have. For further reference, please refer to our Code of Conduct.
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