Digital Marketing Manager DACH - Amazon (d/f/m)

Location

Augsburg | Germany

Job description

Haleon is the largest dedicated Consumer Healthcare company worldwide and the DACH region is Haleon’s third biggest Business Unit.

Join us as Digital Marketing Manager DACH - Amazon (d/f/m) and become part of Haleon’s Digital Marketing and work with market leading brands such as Voltaren, Sensodyne, ProSchmelz, Dr. BEST, Centrum and Vitasprint. We are a team on a mission to drive best in class digital marketing campaigns and digital transformation across all parts of the business.

Tasks:

• Planning and management of Performance-Marketing-Campaigns on Amazon and emerging retail media platforms (i.e. epharmacy, omni-channel retailers)
• Definition of Performance Marketing strategy, objectives and actions with agency partners, commercial and brand teams
• Advise brand and commercial teams on planning and management of performance budgets
• KPI-based decision making to optimize campaign performance and structure
• (Agile) Project Management of campaigns via Jira, standardisation and optimisation of workflows
• Partner with Amazon and other e-retailers to develop, maintain and implement platform specific best practice
• Closely work with analytics manager, media and creative agencies, and brand managers to align content, campaign setup and measurement
• Lead Performance Media Test & Learn agenda and execution of experiments to inform best practice and future campaigns
• Upskill organization via best practice, hands-on joint planning, execution, post campaign analysis and presentations
• Close collaboration with Digital Shelf and Key Account Managers

Requirements:

• Relevant university degree
• Pro-active self-starter with a growth mindset who is able to structure and simplify complexity and welcomes opportunities to build, grow and learn in a dynamic environment
• 5+ years successful track record in Digital Marketing with end-to-end responsibility for Performance Marketing Campaigns on Amazon and ideally other e-retailers
• Team-Player that enjoys working and leading cross-functional project teams, leveraging agile methodologies and building digital marketing capabilities across the enterprise. Experience in large organisations is a plus.
• Very good knowledge of English and German

Care to join us. Find out what life at Haleon is really like

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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Salary