Marketing Manager (f/m/d) - DACH
Location
Ludwigsburg | Germany
Job description
At instagrid, we've reinvented mobile energy with the world's most advanced battery systems, offering pure instant power wherever it's needed. Our innovative technology replaces traditional generators, providing powerful, sustainable, and reliable on-demand energy.
As a Marketing Manager (f/m/d) in the DACH region (Germany, Austria, and Switzerland), you'll play a vital role in our global team, dedicated to establishing instagrid as a leading and captivating brand in these countries. Your responsibilities encompass creating customer-focused content, developing localized marketing materials, and crafting tailored campaigns for the DACH audience across our key verticals: construction, film & media, events, and emergency services. Your primary objective is to position instagrid as the foremost brand in the DACH region, enhance brand recognition, and expand our presence across relevant online and offline channels to generate high-quality leads. Additionally, you'll be instrumental in organizing trade fairs and exhibitions to showcase our products and solutions.
You will collaborate closely with colleagues across the global marketing team, the local instagrid DACH team, and other departments to:
- Develop, coordinate, and execute localized marketing strategies and initiatives aligned with the instagrid brand.
- Collect market insights and data within key industries and use this information to shape and inform localized content and campaigns, as well as to identify and leverage local marketing channels to enhance market awareness and generate leads through online and offline campaigns, with a focus on acquiring, nurturing, and engaging customers.
- Transform product positioning into compelling marketing messages that resonate with local target audiences and industries.
- Create and adapt engaging, market-specific content across various formats and touchpoints, including social media, email marketing, customer case studies, PR articles, and trade fair materials.
- Ensure the availability of localized sales support materials, including brochures, sales decks, and other collateral, to empower the sales force and key external stakeholders (customers, prospects, trade organizations).
- Manage the local marketing budget and analyze the performance and effectiveness of marketing initiatives, including trade fair campaigns, to enhance their impact.
- Organize and participate in trade fairs and exhibitions, ensuring successful instagrid representation and the promotion of our products and solutions.
- Bachelor in marketing, communications, or a related field.
- 7+ years of marketing experience, supported by a proven track record.
- Flexible, positive attitude with entrepreneurial hands-on drive and growth-driven spirit.
- Strong communication and influencing skills. German native is a must as well as good proficiency in English.
- Experience with marketing automation platforms, tools and content management systems.
- Familiarity with social media management.
- Understanding of CRM systems (e.g., Salesforce) and data analytics.
What we offer
As an employer, it is important for us to provide our employees with freedom and resources to give them maximum influence on the success of the team and the company. In particular, you can
- shape the company by contributing with your individual strengths and ideas.
- grow your skills within a world-class team.
- see how a vision becomes reality.
- experience the unique atmosphere of our office or work from home.
- benefit from a family-friendly work environment and take control of your workday.
At instagrid, we are deeply committed to equal employment opportunities as we believe in the power of diverse teams. We do not just accept diversity but actively search for the best talent regardless of gender, ethnical origin, age, religion, sexual orientation, or place of origin. Working as a team, we treat each other with respect and value each other’s opinions to achieve our common goals.
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