Global Digital Marketing Manager
Location
Iphofen | Germany
Job description
Two of the world‘s most recognized ceiling manufacturers have joined forces to combine their technical expertise, expand their range of services and strengthen their long-term international market-leading position.
As a result, Knauf Ceiling Solutions was established and now we are looking for the most talented people, who want to grow together with us. We give you the possibility to create and learn, take ownership and be part of one of the big players in the ceiling market.
Come and join us today!
YOUR RESPONSIBILITIES
Digital Marketing Strategy:
- Develop and execute a comprehensive global digital marketing strategy with clear guidelines for global, regional, and local implementation.
- Conduct market and competitor research to ensure competitiveness and alignment with Knauf Ceiling Solutions marketing and brand strategy.
- Represent Knauf Ceiling Solutions within the Knauf Group`s Digital Marketing initiatives, ensuring alignment with Knauf Ceiling Solutions` digital customer experiences and demands.
Website Optimisation, Content Strategy and Lead Generation:
- Develop a content strategy aligned with overall Go-to-Customer strategies.
- Optimise website content and structure to improve visibility and ranking on search engines.
- Drive Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) on website elements, landing pages, etc.
- Tailor content for different markets and cultures, orchestrating various digital channel set-ups and content approaches.
- Create and deliver targeted campaigns by utilising HubSpot Marketing Hub (inbound marketing / email marketing / social media marketing) to engage and (re)activate multiple customer segments and create MQLs on pre-defined lead scoring system.
- Define, monitor and analyse key performance indicators (KPIs) and web analytics.
- Develop a content strategy aligned with overall Go-to-Customer strategies.
Team Collaboration:
- Collaborate with a global marketing community to drive differentiation and gain a competitive advantage.
- Work closely with colleagues in media relations, events, and social media. Develop, lead and empower team members with a systematic approach to people development.
- Manage capacities and capabilities effectively.
- Demonstrate effective stakeholder management and steering.
YOUR PROFILE
Education and Experience:
- Master`s degree or equivalent in Marketing, Digital Marketing, or a related field.
- 8+ years of digital marketing experience in an international environment.
- Experience in comprehensive conception, realisation, optimisation, and implementation of business digitalisation and new digital marketing concepts.
- High knowledge in multi-channel digital campaigns.
- Experience in agency and project management.
- Experience in contributing to international teams.
Personal and Interpersonal Skills:
- Strategic and result-oriented teamwork mentality.
- Reliable, responsible, and goal oriented.
- Confident communicator and charismatic leader with attention to detail.
- Strong collaborator with positive relationship-building skills.
- Proficiency with automation and analytical marketing tools.
- Proficient in English (writing and speaking), additional languages are helpful.
WHAT WE OFFER
A varied, interesting and challenging role in an innovative company. You will join a dynamic international team in a modern work environment with flexible working hours. We will provide extensive training, a competitive salary and an attractive range of company benefits.
If you are a seasoned digital marketing professional with a track record of success in an international setting, and you thrive on leading teams to achieve impactful results, we invite you to join our dynamic global team at Knauf Ceiling Solutions.
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