Going’s Senior Content Marketing Manager Job Opening - Remote
Location
Deutschland | Germany
Job description
Work remotely as a content marketing manager for a renowned travel company
Who: Must be authorized to work in the United States, have exceptional writing skills, have experience editing the work of other writers, and a background in creating travel content
Deadline : ASAP!!!
Going is the world’s favorite cheap flight alert platform, offering its members the best travel deals on flights and hotels.
They have some big ideas and are looking for an opinionated, creative, skilled content manager to support their Content Marketing Director in bringing content to their members via a newsletter and web content.
In this role, you will work with the Content Marketing Director to develop a content plan and work with their SEO consultant to ensure pages are optimized for search.
Your initial responsibilities will include creating web content and newsletter content, though over time, there may be opportunities to create data stories, infographics, videos, audio guides, and app content.
You will also collaborate cross-functionally with Going’s social media, engineering, SEO, and design teams to ensure that their content ranks well in search, educates and entertains members, and attracts new members.
You will work closely with their affiliate partner to track revenue from affiliate links, optimize for that revenue, and ensure strict compliance with credit card content rules and requirements.
In the short term, you will:
- Lead the points and miles vertical at Going, including developing and executing a content strategy for their newsletter and website.
- Quickly get familiar with credit card content compliance rules and ensure that all their content meets the requirements.
- Conduct keyword research and collaborate with their SEO consultant and internal team to identify content gaps and opportunities for growth in the points and miles space.
- Create high-quality content for their website and newsletter, working with freelance writers as needed to produce 5+ articles per week.
- Manage the publishing process for all points and miles content, ensuring it is updated and optimized for search engines, and maintain their Webflow CMS or future CMS.
- Analyze content performance using tools like Google Analytics and Ahrefs and present regular reports to the team on key metrics and insights.
- Collaborate with their SEO consultant and team to optimize existing content, incorporating feedback and recommendations to improve its search ranking and performance.
- Manage the budget for freelance writers, issuing contracts and ensuring that costs are tracked and accounted for.
- Oversee the QC process for their points and miles newsletter, working with a fact checker to verify the accuracy of all content, preparing it for coding, and ensuring that the final emails are error-free and delivered on time.
In the long term, you will:
- Conduct regular content audits to ensure accuracy, relevance, and compliance with industry standards. Analyze performance metrics and provide recommendations for improvement of underperforming content.
- Lead end-to-end content creation process for individual pieces, including ideation, contracting, editing, and publishing, with input from the Content Marketing Director.
- Contribute to the development of the overall content strategy based on data analysis of content performance, industry trends, and best practices. Bring innovative ideas to enhance content quality while adhering to existing strategic objectives.
- Oversee all aspects of content production in the points+miles vertical, including content planning, keyword research, scheduling, writing/editing, and promotion.
- Maintain a roster of freelance writers and onboard new writers as necessary. Provide feedback to writers to ensure high-quality content and timely delivery.
What you need to know as a remote content marketing manager:
Required :
- Deep experience in the points and miles, credit cards, and business class travel spaces
- Strong editorial perspective and creative mindset about points, miles, credit cards, and business-class content
- Exceptional writing skills with an ability to adapt to a specific brand voice
- Experience editing the work of other writers and providing clear, actionable feedback to improve the final product
- Ability to manage several projects simultaneously and prioritize tasks independently
- Passionate about the details with a keen eye for copyediting
- Effective, clear, and respectful communicator cross-functionally
Preferred :
- Deep understanding of SEO best practices, including how to conduct keyword research and how to optimize content to rank highly in search results.
- Proven track record of creating content that is both high-quality and able to convert readers into taking desired actions
- Experience with different content formats beyond written content, such as video, podcasts, etc. Comfortable and skilled on camera.
- Background in travel content creation and managing a large and diverse team of freelance writers.
- Passion for ethical storytelling and elevating the potential of travel content
Benefits
- The salary for this role is $115,000 + equity.
- 100% remote work environment
- $500/Quarter Remote Work Stipend
- $75/month Physical & Mental Wellness Stipend
- Open vacation policy, with a 15-day minimum !
- Comprehensive health, vision, dental, and life insurance
- 401(k) with a 5% match
- Up to 12 weeks of paid family leave
- No Meeting/Flex Fridays
- Meetup stipend when you cross paths with a co-worker
- Continuing education & development reimbursement
- Bi-annual team retreats (In April, we went to Mexico City. In October, we’re headed to Vancouver!)
- Challenging problems to solve and an awesome team to collaborate with every single day
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