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Location

Darmstadt | Germany

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Job description

Who we are:
Founded in Japan in 1887, Kao is passionate about making a difference in people’s lives with our high quality products and services to create a Kirei Life for all – a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World´s Most Ethical Companies since 16 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do – acting with integrity, courageously driving innovation and treating each other with trust and respect.

The role:

The Brand Manager John Frieda supports the Senior Brand Manager in the execution of the Brand Activation strategy. The Brand Manager John Frieda customizes and executes the global brand strategy to meet local consumer needs in the German market. The role is crucial in understanding German market dynamics and cultural nuances, aiming to enhance brand awareness and loyalty through targeted local campaigns, product launches, promotions and strategic partnerships. This position will help ensure the brand's relevance, competitiveness, and ongoing success in the dynamic German haircare market.

This is a permanent, full-time role based in Darmstadt (hybrid working model).

What you will do:

• Product Localization: Customize global products and product concepts to align with German market demands. Prepare and execute local go-to-market strategy.
• Team Collaboration & Stakeholder Relationship Management: Inspire and closely work together with internal, cross-functional teams for effective brand execution (e.g.: sales, trade marketing, market research, demand planning). Manage external agencies. Cultivate and maintain partnerships.
• Presentation Skills: Develop and deliver impactful product presentations to various internal and external interest groups and committees.
• Performance Evaluation: Analyze and interpret data to measure brand performance, product launches and campaign successes and adapt strategies accordingly.
• Budget Management: Effectively allocate resources for optimal ROI.
• Competitive Market Analysis: Regularly assess German beauty trends, consumer behavior and competitive activities. Derive opportunities for own brand.
• Support Senior Brand Manager in providing valuable, country relevant insights to Global to influence global masterplans

What you will need:

• Must have a Bachelor's and Master's Degree in Business Administration, Business Economy or comparable commercial education with focus on Marketing and Brand Management: A solid foundation in marketing principles and business strategy is essential.
• At least 3-5 years of professional experience in marketing or brand management roles after graduation
• Previous experience gained in thriving (inter)national companies in the FMCG brand sector
• Expertise in beauty and personal care industry - ideally hair care category experience
• Excellent understanding of ATL as well as BTL marketing
• Strong passion and affinity for beauty: Genuine enthusiasm for beauty and hair care products.
• Language Proficiency: Fluent in German and strong Business English skills are a must.
• Versatile Problem Solver: Highly adaptable and skilled in problem-solving.
• Creative Analytical Aptitude: Merge creative thinking with strong analytical skills for informed decision making.
• Driven Enthusiast: Exhibit a strong drive and enthusiasm for continual growth.
• Product Launches: Involvement in successful product launches within the beauty or haircare sector, showcasing the ability to understand market needs and introduce products effectively.
  
• Localization Experience: Experience in adapting global brands or products to local markets, understanding cultural nuances, and tailoring marketing strategies accordingly.
• Market Analysis and Consumer Insights: Experience in conducting market analysis, competitor research, and gathering consumer insights to inform strategic decision-making. Always abreast of industry trends in the dynamic beauty landscape.
• Cross-functional Collaboration: Proven ability to collaborate with cross-functional teams, including global brand management/global product development, sales, trade/shopper marketing.
• Budget Management: Experience in managing marketing budgets effectively to maximize ROI.
• Data-Driven Decision Making: Proficient in utilizing data analytics to inform strategic choices and marketing initiatives (e.g. Circana (formerly IRI)/ Nielsen, GfK).
• Innovative Problem-Solving: Adept at creatively addressing challenges and proactively finding solutions.

How we work: Having been selected among the World´s Most Ethical Companies for 16 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit

#J-18808-Ljbffr

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