(Senior) Marketing Data Analyst (m/f/d)

Location

Jüchen | Germany

Job description

Jüchen (headquarters)

unlimited

Full time

Introduction

At POLO Motorrad und Sportswear GmbH, with our 90 stores, we stand for the passion for biking and everything it needs: clothing, accessories and motorcycle parts.

At POLO we are always on the move - just like our customers, we like pace, moving forward together and the wind - always looking forward and following the motto “We care for your ride”.

To strengthen our team, we are looking for an experienced (senior) Marketing Data Analyst (m/f/d) as soon as possible .

Your extras at POLO:

• Extensive benefits such as:
  • Up to 40% staff discount on our products as well as numerous discounts at partner companies
  • discounted gym memberships and reimbursements for selected health services
  • Company parking lot
  • Bicycle leasing
  • Subsidized meals and free fruit, water, coffee and tea specialties in our employee lounge
• Flexible working hours with 30 days vacation and special vacation regulations
• Mobile office possible by arrangement
• Friendly colleagues who welcome you warmly and make it easy to “arrive”.
• regular employee events
• A first-name culture across all levels
• Employee app as an internal information and communication tool
• Individual induction program for a successful start as a Polo Crew member
• A colorful bouquet of topics and responsible tasks that will help you advance professionally and personally

What's waiting for you:

Analysis of customer and campaign data and derivation of the marketing campaign plan:

• Regular evaluation of customer, booking and economic data (KPIs) and the derivation of a cross-departmental, data-driven marketing campaign plan (Customer Activation Plans)
• Independent creation of in-depth analyzes and statistical models for communication and media partner measures as well as proactive identification of relevant customer segments and other optimization potential

Initially define and implement efficient customer and campaign reporting processes:

• Development of a concept for marketing campaign reporting in coordination with the stakeholders, including definition and measurability check of KPIs
• Implementation and support of the concept: Regular creation of reports on advertising and media partner campaigns, including booking and sales data from all relevant channels
• Creation of ad hoc analyses
• Key contact for all stakeholders regarding all customer and campaign reporting topics

Development of analysis frameworks and dashboards, with the long-term goal of data-driven marketing:

• Translating technical questions into analysis frameworks from data acquisition, preprocessing, analysis/modeling to visualization in the form of reports, dashboards or presentations
• Development of a concept for data-driven marketing in collaboration with channel managers

This is what sets you apart:

• Studies in the field of statistics, business informatics, computer science, mathematics or economics
• At least two years of professional experience in an analytical role e.g. B. Data/CRM Analytics or Business Intelligence
• Proven knowledge of analysis and reporting systems (e.g. Adobe Analytics, Tableau, MS PowerBI, MicroStrategy) as well as data integration processes; Knowledge of independent data exploration/data mining desirable (e.g. with Knime, Alteryx etc.)
• Practical experience with CRM or marketing suite systems or customer data platforms for customer analysis and segmentation
• Strategic/networked thinking, strong analytical skills, ability to reduce complexity, very good communication and presentation skills
• very good knowledge of German and at least good knowledge of English

Contact

If you have any questions, please contact:

Judith Kemper

Tel: 02165 8440 419

We look forward to receiving your application, which you can submit directly via our application portal

Job tags

Salary