Marketing Specialist Germany & Austria
Location
Schermbeck | Germany
Job description
Implement both EMEA and local marketing strategies for Indian Motorcycle within Germany & Austria. Products include a full range of Indian Motorcycle Vehicles. Partner with the EMEA marketing team, Regional, National & District Sales Managers and local agencies on strategy formulation and campaign development, to ensure consistent and flawless execution throughout the region. Meet and exceed objectives for the Indian Motorcycle business in profitability, growth, market share and quality by developing and implementing best in class marketing strategies, campaigns, materials, and retail initiatives for Germany & Austria. This position will work as a key conduit between the local agencies, Germany/Austria Sales team and the EMEA. The role will primarily be focused on PR, Communication, Digital, Media, Strategy, Events & Support.
Tasks
- Build and execute a clear marketing strategy for Indian Motorcycle in Germany & Austria in line with EMEA objectives.
- Develop and monitor annual marketing budget for all Polaris marketing activities in Germany & Austria.
- Oversee advertising and promotional programs including traditional advertising, website/social/digital, and strategic partnerships/influencers that are impactful and cost effective.
- Develop marketing messaging to different customer groups including B2B and B2C target groups, in line with the Indian Motorcycle Brand guidelines.
- Manage Press contacts and local Press events.
- Organize and participate in shows and events across Germany & Austria.
- Responsible for flawless execution of new models/model year introduction, in coordination with various departments/stakeholders.
- Lead marketing initiatives and actively contribute to market share expansion in all Indian Motorcycle Product segments.
- Support dealers on the new Web Portal and implement successfully Leads management follow-up process.
- Work as an integral team member of Germany & Austria, Central European and EMEA to explore best marketing practices.
- Perform timely reporting and analysis on competitive activity, new markets and trends.
- Support local teams & EMEA with insights and thoughts around improvement areas.
- Attend and participate in relevant Indian Motorcycle meetings (Marketing, Management & Sales etc….).
Requirements
- University Degree in Marketing or Business required. Masters’ Degree in Marketing or MBA preferred
- Professional flueny in German and English
- 5+ Years of work experience in a functional marketing position
- Proven track record of developing marketing strategies and managing agencies to get results
- Solid experience in both B2B and B2C marketing
- Excellent communication skills (verbal & written)
- Good knowledge of interactive/social/digital media marketing
- Proven experience managing local budget
- Direct experience working with an international / American company
- Experience in FMCG marketing is a big plus
- Flexibility and willingness to get “hands-on”
- Demonstrated track record of success and achievement
- Strong communication and influencing skills
- Strong team player
Benefits
- Working within the motorcycle industry for a growing and iconic American brand.
- Competitive remuneration package with company car, profit sharing scheme, laptop and smartphone, and 30 days of paid holiday per year.
- Contemporary office environment
- Home Office possibility / Hybrid working as an option with flexible working time
- Regular travel within Germany & Austria
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the Polaris RANGER, RZR and Polaris GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Proudly headquartered in Minnesota, Polaris serves more than 100 countries across the globe.
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